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Not just a spreadsheet: making your comms calendar an invaluable tool

Creatives Group

20 September 2018

Your comms calendar is an invaluable asset in scheduling your busy workload and ensuring you keep on track. But it can be tricky. Finding the time to get all your stakeholders involved, mapping and prioritising the content, and ensuring everyone sees it as a valuable tool is no easy task. 

This event explored what best practice looks like when it comes to creating and planning your comms calendar and bringing it to life, from working with other departments and getting buy-in, to prioritising and ensuring flexibility. 

Live recordings

If you’re a CharityComms member, you can watch the presentations from the day on our Vimeo channel. You’ll find the links to each recording below with the presentations – drop the Events team an email to get the password to access them.


Top tips for content calendars from Kristie Winsen, content strategy and digital engagement lead, Tearfund

Creative planning at the Alzheimer’s Society – Vicky Ames, senior communications strategy and planning manager and Katie Miall, senior digital engagement manager, Alzheimer’s Society

Watch the live recording of Vicky and Katie’s presentation (exclusive to CharityComms members, email the Events team for the password)

Why content planning isn’t boring – Kirsten van Balen, global content planning manager, Save the Children

Watch the live recording of Kirsten’s presentation (exclusive to CharityComms members, email the Events team for the password)

About the Creatives Group

This networking group is for professionals working in in-house creative teams (of one or more people) within UK charities and not-for-profits. It’s a gathering of creative leads, editors, publications managers, designers, production folk, content producers and more.

The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

The events give you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

If you’d like to be one of the first to hear about these events, please email the Events team to be added to the mailing list.

If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa Weddell.