Building a strong brand
Your brand is what you’re known for. A logo is just a logo but your brand carries your reputation, your story, the promises you make to your customers or supporters.
Creative Concern has been supporting charities, organisations and companies to build stronger brands for twelve years. Chris Dessent, managing director at Creative Concern, explained some of the lessons learnt, some of the pitfalls and demonstrated that believing in your brand is the first step to making others believe in it too.
Presentation: Chris Dessent, managing director, Creative Concern
Articulating the brand: how tone of voice can help deliver your charity’s story
Your audience needs to recognise, identify, trust and remember you. Without an established and consistent tone of voice, it’s likely your communications won’t have any lasting memory.
Geoff Turner, marketing and communications manager at MAG, gave insight into the MAG brand and how in the last 12 months they’ve fed their brand values into their tone of voice across their many different channels.
Presentation: Geoff Turner, marketing and communications manager, MAG
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