Brand Breakfast: Architecture

Brand Breakfast
17 April 2014

This Brand Breakfast looked at ‘brand architecture’, the term used to describe how you structure and present your range of services, campaigns, and fundraising initiatives to the outside world. 

Rhiannon Lowe from Cancer Research UK and Jane Lingham from the BBC discussed their approach to brand architecture; building stronger brand recognition, engagement and impact, and striking a balance between consistency and flexibility.

Resources

Controlling logomania by Dan Dufour, head of brand and engagement, The Good Agency

Rhiannon Lowe, senior brand manager, Cancer Research UK

Jane Lingham, director of brand, BBC