CharityComms 2012 Benchmark Report identified that ‘branding’ is now seen as more relevant to charities than ever before, with 82% considering it important or essential compared with 67% four years ago. For any charity to attract and sustain public support, its brand must do it justice. Not one, two, but three charities share their recent brand development journeys with us at the next Brand Breakfast.
Programme
9.00 – 9.30 | Coffee, breakfast and registration |
9.30 – 9.40 | Welcome |
9.40 – 10.10 | Devia Gurjar, Head of Brand and Marketing, Scope |
10.10 – 10.40 | Debbie Curtis, Head of Communications and Andrea Fraser, Head of Creative Services, Blue Cross |
10.40 – 11.10 | Serena Donne, Head of Brand and Creative Resources, Cancer Research UK |
11.10 – 11.30 | Questions |
11.30 – 12.00 | Networking |