This event took place on 28 January 2026 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
This session explores how to strengthen and apply a clear, consistent brand tone of voice across all channels and materials; whether they’re digital, print, internal or external channels. We know it can be difficult to get buy-in organisation wide for consistent tone of voice, and we’ll share tips on improving buy-in for your brand tone of voice.
When we think of brands, we often naturally picture visual identity. But it’s the words we use – and how we use them – that can often define how our brand is experienced. In this session, we make the case for why tone of voice can clarify strategy, align teams, give your visual identity an authentic attitude and get everyone using brand. We explore structure, why flexibility is essential, and share tips on how to get (and keep) organisation-wide buy-in. This talk will end with a Q&A with Rich. In this presentation Varun shares how Turn2us steered a complex brand review while maintaining trust and buy-in across the organisation. Rather than focusing on logos or visuals, it centres on people: addressing fears of change, building confidence, and keeping purpose intact. Internal engagement was treated as a delivery method, grounded in listening, evidence and shared ownership. Through extensive consultation, testing and clear storytelling, Turn2us aligned messaging and tone without a full rebrand. The result was a more consistent, accessible and human brand, supported by practical tools, champions and a clear framework for leading change with credibility and care. This talk will end with a Q&A with Varun.
Lizzie Pring 
moderator, CharityComms
Rich Corr
associate creative strategy director, Red Stone
Varun Kanish
marketing and communications manager, Turn2usLizzie Pring
moderator, CharityComms
About CharityComms’ Brand Breakfast
CharityComms’ Brand Breakfast is a group for those working in brand in UK charities and not-for-profits. All members are eligible to attend.
With thanks to our sponsor:
Red Stone is an award winning, independent creative agency.
Together we have delivered sector-defining brand identities and ‘barrier breaking’ content and communications for leading charitable, public sector and not-for-profit organisations.
For over two decades, Red Stone has been helping leading organisations engage more effectively with their core audiences. This work ranges from researching and testing existing propositions and brand identities, to ground up brand strategy and brand refresh, guidelines and implementation.