This session will explore how to strengthen and apply a clear, consistent brand tone of voice across all channels and materials; whether they’re digital, print, internal or external channels. We know it can be difficult to get buy-in organisation wide for consistent tone of voice, and we’ll share tips on improving buy-in for your brand tone of voice. The session will also show how training your AI tools in your brand tone of voice can support brand consistency without losing the human craft behind your communications.
When we think of brands, we often naturally picture visual identity. But it’s the words we use – and how we use them – that can often define how our brand is experienced. In this session, we’ll make the case for why tone of voice can clarify strategy, align teams, give your visual identity an authentic attitude and get everyone using brand. We’ll explore structure, why flexibility is essential, and share tips on how to get (and keep) organisation-wide buy-in. This talk will end with a Q&A with Rich and Varun. Time to connect with your peers using Zoom breakout rooms details to follow
Lizzie Pring 
moderator, CharityComms
Lauren Obeng-Owusu
events and membership officer, CharityComms
Rich Corr
associate creative strategy director, Red Stone
Varun Kanish
marketing and communications manager, Turn2usLizzie Pring
moderator, CharityComms
About CharityComms’ Brand Breakfast
CharityComms’ Brand Breakfast is a group for those working in brand in UK charities and not-for-profits. All members are eligible to attend.
With thanks to our sponsor:
Red Stone is an award winning, independent creative agency.
Together we have delivered sector-defining brand identities and ‘barrier breaking’ content and communications for leading charitable, public sector and not-for-profit organisations.
For over two decades, Red Stone has been helping leading organisations engage more effectively with their core audiences. This work ranges from researching and testing existing propositions and brand identities, to ground up brand strategy and brand refresh, guidelines and implementation.