We engage with brands through digital media every day. It’s a sign of the times that digital brands like Apple, Google, Samsung, YouTube and Twitter feature heavily in both the annual survey of Britain’s CoolBrands and the best Global Brands list.
In order to maximise your brand's potential impact people need to connect with your charity across multiple digital channels. This Brand Breakfast explores how to really bring your brand to life online.
Carly Wilson, Head of Campaign Integration and Brand Advertising from Macmillan Cancer Support will share her story on developing Be.Macmillan.
Carrie Longton, Co founder of mumsnet.com shares her top tips to the Brand Breakfast group.