Your biggest advocates are your staff and volunteers. They’re at the heart of your organisation and if they believe in and live your brand they’ll make external supporters and beneficiaries believe too.
At this Brand Breakfast Georgie Bridge, head of brand expression at WWF-UK, discussed the strategy, methods and techniques that they’re using to engage staff with the brand and bringing the brand to life internally.
Frances Croxford, director of Jane Wentworth Associates, presented a point of view on the big picture for cultural brands. She emphasised the benefit of involving staff in any development of a brand and how a brand can play a crucial role in staff engagement.
Georgie Bridge, head of brand expression at WWF-UK
Frances Croxford, director of Jane Wentworth Associates
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