This on demand event is free and exclusive to CharityComms members and corporate partners.
If you are a CharityComms member, you can watch these presentations for free by clicking ‘attend event’ above and registering your details. You will automatically be sent the link to the video and the password. Contact us if you have any problems accessing the videos.
If you aren’t a CharityComms member, why not consider becoming a member?
The Power of Many
If Coronavirus has taught us anything, it’s that we’re stronger when we come together. Brands are inspiring people with shared values to unite, now more than ever. Charities are increasingly adopting the attributes of social movements, whilst corporate brands are looking to partner to demonstrate their social purpose. So, let’s come together over a virtual coffee and a muffin to unleash our brands magnetism for the greater good – join us as we explore the power of many.
Filmed at the CharityComms Brand Breakfast event on 23 July 2020
10:30 - 10:35
Welcome and Housekeeping
10:35 - 10:45
Brand in Ten
10:45 - 11:05
Panel Discussion: How can brands embrace diversity, inclusion and equality?
11:05 - 11:20
Kindness will keep us together
British Red Cross launched a public manifesto to cut through panic and fear and remind us that we can and will get through this Covid-19 crisis by pulling together. The campaign provided a clear and compassionate view of what kindness in this crisis means – with tangible ways to get help and give help. The campaign brought to life the charity’s brand essence of being the movement that connects human kindness with human crisis, and that together we are not powerless, and we are not alone.
Sorcha Wakeley, Brand Manager at the British Red Cross
11:20 - 11:35
Using Europe’s largest billboard to show how Social Distancing has turned the #WorldUpsideDown for people with sight loss
An overview of how RNIB developed and delivered an integrated campaign to raise awareness of some of the key issues faced by blind and partially sighted people with social distancing and coming out of lockdown. Using a simple yet impactful idea that harnessed the power of Europe’s largest billboard and reach of eight global and national brands to engage and educate the public.
Lorna Forbes, head of integrated marketing, RNIB
Close and launch of private online members community
About the Brand Breakfast
CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.
The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.
These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events, please email Lauren to be added to the mailing list.
If you’re interested in presenting at a future event or joining the steering group, please email Vanessa.
Brand Breakfast is sponsored by:
Red Stone is an award-winning creative agency.
They provide brand strategy and campaigns to leading UK organisations.
They have a proven track record in delivering outstanding creative that connects brands with their audiences.
If you’re refreshing, renewing or re-thinking your brand – they’re happy to talk to you, to bring their strategic and creative strengths to your communications.
For information, please contact Helen James, Head of projects and planning: