Skip to main content

Brand Breakfast: Managing risk and reputation

Brand Breakfast

13 March 2013

From British Airways’ staff striking to St John Ambulance getting a rap for its advertising – every organisation must respond to negative attention effectively in order to minimise brand damage.

The speed in which your brand equity can crash and burn shouldn’t be underestimated – particularly with the rise of social media. For it doesn’t take long for disgruntled customers or supporters to prompt a movement on Facebook or Twitter leaving your brand’s reputation in tatters. So what can we do to monitor and protect our brands?

This seminar explores how you can help to manage your brand’s reputation and minimise risk. 

Speakers to be confirmed shortly.

Who should attend?
Places are limited to ONE person per charity or agency. All members of CharityComms may attend for free. And non members must pay £50 + VAT.