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Brand Breakfast – Optimising your brand for fundraising

Brand Breakfast
Available On-Demand

Free and exclusive to CharityComms members and corporate partners

Booking terms & conditions

Attend event

Filmed on Zoom


This event took place on 7 October 2020 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.

This on demand event is free and exclusive to CharityComms members.

If you are a CharityComms member, you can watch these presentations for free by clicking ‘attend event’ above and registering your details. You will automatically be sent the link to the video and the password. Contact us if you have any problems accessing the videos.

If you aren’t a CharityComms member, why not consider becoming a member? 

Optimising your brand for fundraising

Optimising your brand for fundraising has never felt more important – but where to start and how to do this with limited resources (both people and time)? Join us at the next Brand Breakfast event where you’ll hear how charity brands are optimising for fundraising. What’s working well for them and what hasn’t worked so well? We’ll also have a special ‘hot potatoes’ peer-to-peer discussion session to address your most pressing brand questions.

Welcome & Housekeeping

Vanessa Weddell 
head of events, CharityComms

Brand in Ten

Dan Dufour 
brand strategist, Red Stone

Deep dive presentation: Prostate Cancer UK’s Cycle the Month

Cycle the Month is Prostate Cancer UK’s virtual cycling fundraising challenge which took place in August this year. Phil and Alice will be talking through the communications and creative approach they optimised for their bold brand to create audience and product-led design assets.

These assets were used across a range of digital channels to reach our key audiences. The team worked to very tight deadlines and limited marketing budget to achieve their project objectives and successfully achieved eight times their targeted fundraising total.

Phil Graham
designer, Prostate Cancer UK

Alice Sherritt
Product marketing officer, Prostate Cancer UK

Peer-to-peer discussion

We’ll break into small groups to talk about how you’re optimising your brand for fundraising across these areas:

  • Social media
  • Events
  • Major donors
  • Legacies
Optimise the brand for fundraising, or transform fundraising for brand?

Parkinson’s UK refreshed the brand in 2019, bringing their appearance and language more in line with who they really are. But how have they maximised the opportunity to optimise the brand for income generation? In this short session, you’ll get a glimpse of their most recent learnings, some of the pain points and obstacles they’ve had to overcome, and how they’re putting learnings into practice. You’ll come away relieved you’re not alone, with some ideas for healthy challenge and collaborative brand-led fundraising, and excited to see what’s coming next.

Dee Russell
content lead, Parkinson's UK

Hot Potatoes

You’ll have the chance to share your most pressing brand questions, and pulling on the collective expertise in the room, have them answered.


Vanessa Weddell 
head of events, CharityComms

About the Brand Breakfast

CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.

The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

If you’d like to be one of the first to hear about these events, please email to be added to the mailing list.

If you’re interested in presenting at a future event or joining the steering group, please email Vanessa.

Brand Breakfast is sponsored by: 

Red Stone is an award-winning creative agency. 

They provide brand strategy and campaigns to leading UK organisations. 

They have a proven track record in delivering outstanding creative that connects brands with their audiences.

If you’re refreshing, renewing or re-thinking your brand – they’re happy to talk to you, to bring their strategic and creative strengths to your communications.

For information, please contact Helen James, Head of projects and planning: