This event took place on 02 October 2024 and all registered delegates will be sent direct access details for the recording. Please only book your place here if you missed it the first time around.
Is your charity considering a rebrand? Knowing when is the right time to rebrand and how to go about it, can be a difficult decision. This session was an opportunity to join peers and experts for an exciting charity branding showcase. Learn about their rebrand process and what you can take forward for your own project.
With concerns over timings, budgets and engaging external agencies, rebrands can sometimes feel out of reach, or at the least hard to do ‘properly’. But the truth is there is no one-size-fits-all approach to rebranding. In this presentation Rich took a look at how charities of any size can tackle a rebrand and make it work for them. Using their work with North London Hospice, they showed us that rebrand success doesn’t look the same for every charity. Rebranding a national institution like the RSPCA comes with huge responsibility. In this session Louise shared the journey they have been on to transform the 200 year old charity so it can tackle some of the biggest threats facing animals today and in the future. She spoke about the role that brand purpose played in galvanising the organisation with a clear direction, and how an insight led approach created a pathway to success. From strategy to the execution of the For Every Kind campaign.
Lizzie Pring
moderator, CharityComms
Rich Corr @redstonedesign
creative lead - brand and strategy, Red Stone
Paul Jordan
head of communications, marketing & digital, North London HospicePaul Jordan
head of communications, marketing & digital, North London HospiceLizzie Pring
moderator, CharityCommsRich Corr @redstonedesign
creative lead - brand and strategy, Red Stone
Louise Stevens
head of brand marketing and content, RSPCALouise Stevens
head of brand marketing and content, RSPCALizzie Pring
moderator, CharityCommsLizzie Pring
moderator, CharityComms
Sponsored by:
Red Stone is an award winning, independent creative agency.
Together we have delivered sector-defining brand identities and ‘barrier breaking’ content and communications for leading charitable, public sector and not-for-profit organisations.
For over two decades, Red Stone has been helping leading organisations engage more effectively with their core audiences. This work ranges from researching and testing existing propositions and brand identities, to ground up brand strategy and brand refresh, guidelines and implementation.
About the CharityComms Brand Breakfast
CharityComms’ Brand Breakfast is a group for professionals working in brand.