Some brands we love. Others we love to hate. But not all are immediately popular. Some charities have unsexy subjects or polarising causes to promote and fundraise for, whilst some commercial brands are up against the scrutiny – or wrath – of their consumers.
The next brand breakfast explores how to build and promote a brand whilst working against the grain. British Gas share how it manages its brand profile amidst the debate over energy prices. Whilst the charity Fine Cell shares how it built an extraordinary brand to help prisoners through needlework.
Who should attend?
Places are limited to ONE person per charity or agency. Attendance is free to CharityComms free. Non-members pay £50 + VAT.