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Brand development: building a brand that delivers


24 October 2013

Brand isn't just about presentation. Good branding goes to the heart of your organisation.

It's constructed from everything you say and how you say it, from everything you do and how you do it. It's how you build trust through your relationships with staff, volunteers, service users and beneficiaries as well as supporters.

This event was sponsored by

We caught up with some of the speakers from the day

Richard Addy and Luba Kassova, Addy-Kassova Audience Strategy

Ali Sanders and Carly Wilson, Macmillan Cancer Support

Mark Waddington, Hope and Homes for Children

Vivienne Francis and Mark Bishop, Prostate Cancer UK

Liz Marshall, Guide Dogs for the Blind Association

Fran Puddick, Dimensions

David Hamilton and Sheona Michie, Action for Children

Sarah Fitzgerald, Self Communications

Catherine Raynor, Mile 91

Mark Cross, The Donkey Sanctuary, and Paul Middlebrook, The Allotment Brand Design

Ginette Tessier, RNLI, and Andrew Sawkins, Prescient

Darren Harvey, Lotus Research

Max du Bois, Spencer du Bois

Upcoming event that may be of interest: Keeping your reputation spotless – 21 May 2014.