Brand isn't just about presentation. Good branding goes to the heart of your organisation.
It's constructed from everything you say and how you say it, from everything you do and how you do it. It's how you build trust through your relationships with staff, volunteers, service users and beneficiaries as well as supporters.
This event was sponsored by
We caught up with some of the speakers from the day
Richard Addy and Luba Kassova, Addy-Kassova Audience Strategy
Ali Sanders and Carly Wilson, Macmillan Cancer Support
Mark Waddington, Hope and Homes for Children
Vivienne Francis and Mark Bishop, Prostate Cancer UK
Liz Marshall, Guide Dogs for the Blind Association
Fran Puddick, Dimensions
David Hamilton and Sheona Michie, Action for Children
Sarah Fitzgerald, Self Communications
Catherine Raynor, Mile 91
Mark Cross, The Donkey Sanctuary, and Paul Middlebrook, The Allotment Brand Design
Ginette Tessier, RNLI, and Andrew Sawkins, Prescient
Darren Harvey, Lotus Research
Max du Bois, Spencer du Bois
Upcoming event that may be of interest: Keeping your reputation spotless – 21 May 2014.