Brand management and curation
This Brand Breakfast is now fully booked. Please email Robyn to be added to the waiting list.
The Brand Police are dead. Or are they?
Managing a charity brand requires a healthy mix of carrot and stick, diplomacy and thick-skin. You need the right tools and structures in place, with enough time to curate the brand to keep it fresh, strategically and creatively.
This Brand Breakfast will explore how to get the job done and strike the right balance whilst staying sane.
|08.45 – 09.10||Registration and refreshments|
|09.10 – 09.15||Welcome|
|09.15 – 09.45||Dead or alive? The Brand Police at Action for Children
In January 2016 Action for Children started out on a ‘brand journey’ – as we negotiated the way forward (stakeholders!) and launched a new brand approach in January 2017, we questioned our role – are we the policemen, guardians of the realm; or are we the activators, the clever ones helping to stitch it all together to deliver effective results. We’ll share the good the bad and the ugly – our top tips – and whether we think the Brand Police at Action for Children are dead or alive.
Sheona Michie, head of brand marketing and Helen de Soyza, brand marketing manager, Action for Children
|09.45 – 10.15||Relationships or rules?
For a charity with multifarious brand touchpoints, maintaining the golden thread of theirr unifying identity is a fascinating challenge. After a decade of looking after the National Trust’s identity, Craig will share which methods fly (for them) and which fail.
Craig Robson, visual identity manager, National Trust
|10.15 – 11.10||
Your chance to discuss your own experiences, ideas, successes and challenges with your peers in small group discussions.
|11.10 – 11.30||Networking|
About the Brand Breakfast
CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.
The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.
These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events, please email Robyn to be added to the mailing list.
If you’re interested in presenting at a future event or joining the steering group, please contact Harriet Smith.
About The Team
The Team has been in the business of creating brands that deliver a social impact for over 30 years, from Comic Relief and Fire Kills to M&S Plan A. Our ambition has always been to build brands that create value for society: brands with commercial and social impact. We give brands purpose and bring them to life, inside and out.