Brand management and curation
The Brand Police are dead. Or are they?
Managing a charity brand requires a healthy mix of carrot and stick, diplomacy and thick-skin. You need the right tools and structures in place, with enough time to curate the brand to keep it fresh, strategically and creatively.
This Brand Breakfast explored how to get the job done and strike the right balance whilst staying sane. For a write up of the event check out Dan DuFour’s Brand Guidelines for brand managers article.
Live recordings: If you’re a CharityComms member, you can watch the presentations from the day on our Vimeo channel. You’ll find the links to each recording below with the presentations – drop Sarah Cutress an email to get the password to access them.
Dead or alive? The Brand Police at Action for Children
Sheona Michie, head of brand marketing and Helen de Soyza, brand marketing manager, Action for Children
Watch the live recording of Sheona and Helen’s presentation via our Vimeo channel (exclusive to CharityComms members)
Relationships or rules?
Craig Robson, visual identity manager, National Trust
Watch the live recording of Craig’s presentation via our Vimeo channel (exclusive to CharityComms members)
About the Brand Breakfast
CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.
The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.
These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.
If you’re interested in presenting at a future event or joining the steering group, please contact Harriet Smith.
About The Team
The Team has been in the business of creating brands that deliver a social impact for over 30 years, from Comic Relief and Fire Kills to M&S Plan A. Our ambition has always been to build brands that create value for society: brands with commercial and social impact. We give brands purpose and bring them to life, inside and out.