Brand strategy, poverty in the media and social return on investment
Speakers and Resources:
Lucie Brown, Head of Brand Communications, Mencap.
In 2008 Mencap successfully rebranded after it was shown there was a lack of awareness of both the organisation and people with learning disabilities. But what happens after the rebrand and what does success look like after a new logo and set of values? From recent experience Lucie explained how Mencap is developing a brand strategy to bring about change both inside and outside of the organisation.
Download the Mencap presentation
Professor Fred Robinson, University of Durham accompanied Teresa Hanley from Joseph Rowntree Foundation.
New research from Joseph Rowntree Foundation explores public attitudes to UK poverty and their implications for communications. In particular it considers how poverty is covered in the media and how people with experience of poverty, often the most powerful voices on the subject, can be supported to participate in the media to share their views, experiences and thus shape responses to poverty.
Download the Joseph Rowntree presentation
Sarah McCoy, Research Manager, Youthnet.
Social Return on Investment is a relatively new approach to understanding and managing the impacts of a project, and importantly, demonstrating value. In this session, Sarah McCoy from YouthNet explained the basics of the framework and took us through how the charity used SROI to evaluate its online Q&A service, askTheSite.
Download the Youthnet presentation
Download Youthnet's investigation into SROI