This event took place on 21 May 2026 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
Struggling to get the results you want from commissioned films or photography? This session showed you how to write briefs that inspire creativity, clarify your goals, and ensure your story comes to life exactly as you imagined. Using practical tips and real-world examples, we covered defining objectives, identifying your audience, setting tone and style, and outlining deliverables. This session gives you a framework to commission content with confidence and clarity.
Welcome
| |
Building briefs together: co-creating stories that actually work Great content rarely comes from a brief written in isolation. In this session, Corinne explores how leaning into audience insight, collaborating with partners and stakeholders, and involving the people you’re featuring from the outset can lead to better storytelling. You’ll leave with practical techniques to help you co-create an upcoming brief – plus you’ll have a chance to try ideas out together during the session. This talk ends with a facilitated Q&A.
| |
What does a truly ethical brief look like and how do you know if yours is good enough? The world has changed faster than most briefs have. AI is in the room, data protection expectations have shifted, and audiences are scrutinising representation and power dynamics like never before. This session challenges you to audit your current briefing practices and ask the harder questions your brief may not yet be answering. In this session, Mutave from Sightsavers goes beyond the basics of objectives and deliverables to explore the elements that make or break content collection when you’re working with vulnerable communities: safeguarding protocols, story arc structuring, how to make subjects feel safe on and off camera, and the follow-up questions that unlock the richest storytelling.
| |
Close
|
Lauren Pope 
Corinne Clark 
Mutave Mutemi About CharityComms’ Creatives Group
CharityComms’ Creatives Group is for professionals working in in-house creative teams (of one or more people) within UK charities and not-for-profits. All members are eligible to attend.