Struggling to get the results you want from commissioned films or photography? This session will show you how to write briefs that inspire creativity, clarify your goals, and ensure your story comes to life exactly as you imagined. Using practical tips and real-world examples, we’ll cover defining objectives, identifying your audience, setting tone and style, and outlining deliverables. This session will give you a framework to commission content with confidence and clarity.
11:00 - 11:02 | Welcome
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11:02 - 11:05 | Housekeeping |
11:05 - 11:35 | Building briefs together: co-creating stories that actually work Great content rarely comes from a brief written in isolation. In this session, Corinne will explore how leaning into audience insight, collaborating with partners and stakeholders, and involving the people you’re featuring from the outset can lead to better storytelling. You’ll leave with practical techniques to help you co-create an upcoming brief – plus you’ll have a chance to try ideas out together during the session. This talk will end with a facilitated Q&A.
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11:35 - 11:50 | Peer to peer networking Time to connect with your peers using Zoom breakout rooms. |
11:50 - 12:15 | Presentation & Q&A Details coming soon!
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12:15 | Close
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Lauren Pope 
Corinne Clark 
Mutave Mutemi About CharityComms’ Creatives Group
CharityComms’ Creatives Group is for professionals working in in-house creative teams (of one or more people) within UK charities and not-for-profits. All members are eligible to attend.