Most brands will now turn to content to bring their brand to life first, getting it to the right people, at the right time. But how do you make a sustainable plan? And what should you be producing and for which channels?
This Brand Breakfast explored how to amplify your brand through branded-content strategy and production.
Articles: Read more about the different elements of Scope’s new brand on The Team’s website
Presentation: 14 million disabled people, one brand – Danielle Wootton, head of brand and marketing at Scope
Building a positive brand without upbeat endings – Charles Williams, head of content at Marie Curie
Workshop: Putting your brand at the heart of your content strategy – Collette Philip, brand strategist and founder of Brand by Me
About the Brand Breakfast
CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.
The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.
These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.
If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa Weddell.
About The Team
The Team is a creative branding and communications agency. We deliver brand strategy, standout marketing campaigns and internal communications, that result in customer and employee engagement. We believe that good design is good for business results. We are one of the UK’s most effective design agencies. Consistently ranked in the Design Week Top 100 Agencies and number 10 for Brand.
Working together enables us to play to our strengths; defining brand purpose and creatively bringing it to life – inside and out!