Bringing your brand to life through content
There is a maximum of:
- two places available per organisational member to ensure as many organisations as possible can attend
- one place per corporate partner (and a max of four places available for corporate partners in total)
This event is now fully booked, to be added to the waiting list, please get in touch with Sarah Cutress.
Most brands will now turn to content to bring their brand to life first, getting it to the right people, at the right time. But how do you make a sustainable plan? And what should you be producing and for which channels?
This Brand Breakfast will explore how to amplify your brand through branded-content strategy and production.
On the agenda
08.45 - 09.10
Registration and refreshments
09.10 - 09.15
09.15 - 09.40
14 million disabled people, one brand
Scope wants to achieve disability equality for all disabled people, that’s 14 million people in the UK. Accurately reflecting and representing such a huge group of people all with unique and different experiences through their brand is both a challenge and an opportunity. Danielle will take you through the insights discovered via Scope’s brand development journey and how that was translated into a compelling launch campaign with content marketing at the core.
Danielle Wootton, head of brand and marketing at Scope
09.40 - 10.05
Building a positive brand without upbeat endings
When your cause is about tackling tough issues like terminal illness, it can be challenging to talk about your work without turning people off. Charles will share how having the right content strategy in place can help you strike the balance between telling difficult stories, without uniformly positive outcomes, and keeping your brand positive, warm and well-supported.
Charles Williams, head of content at Marie Curie
10.05 - 10.15
Questions to Danielle and Charles
10.15 - 11.15
Workshop: Putting your brand at the heart of your content strategy
In this mini-workshop, we’ll explore practical ways to use your brand to drive your content strategy, looking at how to ensure you bring to life your brand effectively through content and using your brand to make decisions at every stage from planning through to evaluation.
Collette Philip, brand strategist and founder of Brand by Me
11.15 - 11.30
Please note: there is a maximum of two places available per organisation member to ensure as many organisations as possible can attend
About the Brand Breakfast
CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.
The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.
These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.
If you’re interested in presenting at a future event or joining the steering group, please contact Harriet Smith.
About The Team
The Team is a creative branding and communications agency. We deliver brand strategy, standout marketing campaigns and internal communications, that result in customer and employee engagement. We believe that good design is good for business results. We are one of the UK’s most effective design agencies. Consistently ranked in the Design Week Top 100 Agencies and number 10 for Brand.
Working together enables us to play to our strengths; defining brand purpose and creatively bringing it to life – inside and out!