Building your brand
In a world where we are bombarded by communications every day, a charity’s brand must work harder; it doesn’t start and end with a logo. Branding reflects what people say, think and feel about you, it’s how they build trust in you.
This seminar explored how you can develop and maintain an inspiring charity brand.
Check out the tweets from the day.
Speakers on the day:
Myra Johnson, director of communications, Together for Short Lives
James Renwick, senior brand manager, Macmillan Cancer Support
This event is sponsored by The Organic Agency a digital marketing and communications consultancy which advises on search engine optimisation, online PR, affiliate marketing, Google Adwords, email, content management, online advertising and more.