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Campaign Network – Integrating campaigns internally

Campaign Network
Available On-Demand

Free and exclusive to CharityComms members (charities only).

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Imagine working on an integrated campaign internally. Does the very thought fill you with dread? Or is this something that you’re doing well? Integrating campaigns internally can pay dividends when done well, but done badly it can lead to a break down in relationships and demoralised team members. 

Integrating campaigns internally can have a host of benefits including:

  • contributing to wider organisational objectives
  • helping achieve fundraising targets
  • breaking down silos and improve communication across teams
  • raising your team’s profile
  • getting buy-in for campaign work
  • building and maintaining good internal relationships

In this session, we’ll share how charities are integrating campaigns internally and talk about the challenges, pitfalls and opportunities too. There will be plenty of time for much needed peer-to-peer discussions too! 

Welcome

Vanessa Weddell 
head of events, CharityComms

Housekeeping

Mandy Cheng
events manager, CharityComms

Icebreaker

Vanessa Weddell 
head of events, CharityComms

The power of integrated campaigns: Top tips for increasing engagement internally and externally

Cancer Research UK (CRUK) politically campaigns to beat all cancers. CRUK works with a range of audiences and channels to engage them in their political campaigns. This presentation focuses on sharing key challenges internally and externally and providing top tips on how your campaign can be more integrated and increase its reach and impact. Although this presentation focuses on political campaigns, the top tips are relevant to other types of campaigns too.

Caroline Townsend
campaigns officer, Cancer Research UK

Peer-to-peer discussions

We’ll use breakout rooms to talk through the challenges, opportunities and pitfalls that you’ve experienced when integrating campaigns internally.

Facilitated exercise: integrating your next campaign internally

We’ll lead you through a facilitated exercise to help you think about integrating your next campaign internally. 

Vanessa Weddell 
head of events, CharityComms

Audience reflections
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Speaker opportunities

We’re looking for charities to share their experiences of integrating campaigns internally. If you’d like to speak at the event, please submit your pitch here.


Sponsorship opportunities

Sponsorship opportunities for this event will open up to all CharityComms corporate partners in Summer 2021. If you have questions about Campaign network sponsorship opportunities, please email Vanessa.


About the Campaign Network

The Campaign Network is a joint initiative from CharityComms and the Social Change Agency looking to address a gap for heads of campaigns and campaign leads in UK charities for strategic development, campaign sector development and professional development.

The Network will provide an opportunity for campaign peers to meet to discuss important issues at a strategic level, in order to raise the standard around campaigning. The format of the afternoon is a round-table discussion, led by our excellent facilitators, feeding into the group as a whole.

If you’d like to be one of the first to hear about these events, please email events@charitycomms.org.uk to be added to the mailing list.

If you’re interested in sponsoring this group, please email Vanessa.