Skip to main content

Changing Behaviour Through Communications


30 November 2011 08:30 - 16:15

From environmental destruction and global poverty to child abuse and rising obesity levels, we’re facing some serious problems. So how can charities influence people to behave in a way that’s good for their health, community and society?

This one-day conference examined how charities are successfully using social marketing to change behaviour and how to research, plan, implement and evaluate your campaigns.


Read Tweets from the Social Marketing Conference.

Ipsos MORI's Dan Wellings on how to research audience needs:

Listen to David Bowles, Communications Director at RSPCA, give advice on using money wisely in your behaviour change campaigns.

Speakers' presentations

Potentials and limitations of changing behaviour through communications
John Isitt, Director, Resonant Media

A new approach: recognising the importance of values and frames

Martin Kirk, Head of UK Campaigns, Oxfam GB

Influencing the behaviour of the T4 Crowd
Chris Lunn, Health Campaigns Manager, Cancer Research UK

Using charity budgets effectively
David Bowles, Communications Director, RSPCA

Social media for behaviour change
Max St John, Lead Consultant, NixonMcInnes

Planning your social marketing campaign
Craig Lister, Public Health Manager, NHS Bedfordshire

Using social marketing to reduce mental health discrimination
Kate Stringer, Communications Manager, Time to Change
Sarah Cohen, Social Marketing Manager, Rethink

The role of research in social marketing
Dan Wellings, Head of the Behaviour Change Unit, Ipsos MORI

Changing behaviour – the implications for organisations
Richard Donaldson, Director, Cause Action
Evaluating your social marketing campaign
Patrick Ladbury, Communications Manager, National Social Marketing Centre

Using video in the social marketing mix
Gaby Jeffs, Producer Director, Magneto Films