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Changing the game: positioning your charity to succeed in the new health service market


28 November 2012

Recent NHS reform has created a diverse provider market for healthcare, where NHS, private and voluntary organisations compete for contracts. This presents new challenges for charities as they face a unique opportunity to develop or grow their health and wellbeing public sector contracts and services.

The comms challenge

Charities face a growing requirement to market their expertise and services to commissioners across the NHS, local government and independent sectors. But how do charity leaders ensure their charity can position itself on a level playing field with competitors from the public or commercial sectors, without straying from their core mission? How do communicators get their charity’s key messages to existing or potential NHS and local government commissioners?

This event was sponsored by KPMG

You can see Tweets from the day by looking up #ctghealth on Twitter

Jane Harris – associate director of communications, Rethink

Steven Wibberley – director, BLF Services, British Lung Foundation

Professor Hilary Thomas, partner, Public Sector Healthcare Advisory Practice, KPMG and vice chair, Breakthrough Breast Cancer

Kathy Atkinson, chief executive, Raise

 John Isitt, director, Resonant Media

Giles Wilmore, director of patient and public voice, NHS Commissioning Board

Charlie Peel, project and office manager, Neurological Commissioning Support, NCS

Jaimee Lewis, senior communications advisor, Think local, Act Personal