At the first CharityComms Scottish Networking Group meeting, delegates explored public opinion on charities in Scotland and how the third sector is responding to negative press.
The afternoon will began with a presentation from Ann Rowe, head of marketing and communications at SCVO on how charities are seen in Scotland today. Ann discussed public attitudes towards charities, drawing on research from their ‘I love charity’ campaign which demonstrated that, despite the negative climate elsewhere in the UK, public support for charity in Scotland remains high.
Then we heard from Ewan Gurr, Scotland network manager at The Trussell Trust, who run Scotland’s largest network of community foodbank projects. He discussed the public perceptions of hunger in Scotland and how they communicate with the public and media about the work of foodbanks.
In small groups, delegates then discussed their own experience of the current climate and attitude towards their own charity, and charities in general, and what they’re doing to communicate effectively with their stakeholders
Ann Rowe, head of marketing and communications at SCVO
Ewan Gurr, Scotland network manager at The Trussell Trust
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