Charity content marketing conference

28 April 2016

In today’s digital environment audiences expect brands to engage through rich, valuable content. Our audiences are adept at judging what content will be useful to them, and their willingness to search it out is decreasing. The pressure to produce and share appealing, accurate, timely and relevant content is higher than ever. 

Inspiring case studies and examples from organisations including the Woodland Trust, RNLI, National Deaf Children's Society and Age UK, and practical workshop sessions on the platforms and media that matter, will help your charity plan, create and distribute stand-out content that makes the absolute most of your resources.

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    Developing relationships through content
    Dan Linstead, editorial director branded content, Immediate Media

    Lightning talks

    Nature detectives
    Chloe Nelson, marketing communications manager, Woodland Trust

    Julia Lewis, director of communications and Matt Crowder, senior communications officer, The Future Leaders Trust​

    Immersive content
    Luke Williams, social media innovation officer, RNLI

    1a: Choose your tools – pick the right platforms to make the most of your time on social media
    Martin Carter, social media manager, Charities Aid Foundation

    1b: Stop Press: Journalists’ tips on how to be content publisher
    Pete Grant, planner, GOOD Agency

    1c: Email, your content marketing not-so-secret weapon
    Matt Collins, managing director, Platypus Digital

    2a: Content with impact: developing a testing approach to refine your content and messaging
    Tracy Playle, CEO, Utterly Content

    2b: Putting personal stories at the heart of your content strategy
    Stephen Bailey, senior media and PR officer and Sarah Whyte, senior media manager, NHS Blood and Transplant

    2c: Making the most of your 'evergreen content'
    Rob Mansfield, head of digital content, Age UK

    3a: Workshop: planning smash hit content
    Mark Walker, head of content marketing, Eventbrite

    3b: Workshop: creative video concepts
    Colin Ramsay, digital storyteller at Big Mallet, and founder and director of Little Dragon Films

    3c: Workshop: User-generated content
    'Hear My Voice' – 
    Hannah Cribb, digital engagement officer, Mencap

    'Christingle/ Tough and Buff challenge' – Chris Hosker, social media manager, The Children's Society

    '#setherfree' – Sarah Graham, communications executive, Women for Refugee Women

    3d: Workshop: Bringing your content to life with images
    Madeleine Sugden, communications consultant

    Tailoring your tone
    Fiona Callister, head of global media, WaterAid

    Tweets from the day