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Charity content marketing conference


28 April 2016

In today’s digital environment audiences expect brands to engage through rich, valuable content. Our audiences are adept at judging what content will be useful to them, and their willingness to search it out is decreasing. The pressure to produce and share appealing, accurate, timely and relevant content is higher than ever. 

Inspiring case studies and examples from organisations including the Woodland Trust, RNLI, National Deaf Children’s Society and Age UK, and practical workshop sessions on the platforms and media that matter, were presented at this event to help your charity plan, create and distribute stand-out content that makes the absolute most of your resources.

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Developing relationships through content
Dan Linstead, editorial director branded content, Immediate Media

Lightning talks

Nature detectives
Chloe Nelson, marketing communications manager, Woodland Trust

Julia Lewis, director of communications and Matt Crowder, senior communications officer, The Future Leaders Trust​

Immersive content
Luke Williams, social media innovation officer, RNLI

1a: Choose your tools – pick the right platforms to make the most of your time on social media
Martin Carter, social media manager, Charities Aid Foundation

1b: Stop Press: Journalists’ tips on how to be content publisher
Pete Grant, planner, GOOD Agency

1c: Email, your content marketing not-so-secret weapon
Matt Collins, managing director, Platypus Digital

2a: Content with impact: developing a testing approach to refine your content and messaging
Tracy Playle, CEO, Utterly Content

2b: Putting personal stories at the heart of your content strategy
Stephen Bailey, senior media and PR officer and Sarah Whyte, senior media manager, NHS Blood and Transplant

2c: Making the most of your ‘evergreen content’
Rob Mansfield, head of digital content, Age UK

3a: Workshop: planning smash hit content
Mark Walker, head of content marketing, Eventbrite

3b: Workshop: creative video concepts
Colin Ramsay, digital storyteller at Big Mallet, and founder and director of Little Dragon Films

3c: Workshop: User-generated content
‘Hear My Voice’ – 
Hannah Cribb, digital engagement officer, Mencap

‘Christingle/ Tough and Buff challenge’ – Chris Hosker, social media manager, The Children’s Society

‘#setherfree’ – Sarah Graham, communications executive, Women for Refugee Women

3d: Workshop: Bringing your content to life with images
Madeleine Sugden, communications consultant

Tailoring your tone
Fiona Callister, head of global media, WaterAid

Tweets from the day