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Charity digital conference


21 November 2018

Back by popular demand – our annual, sell-out digital conference was even bigger and better this year.

With a live hack, talks, workshops, peer discussions and how-to sessions on digital leadership, new tech and trends, tools and channels, and data and insight – this event was designed for charity digital and comms professionals at all levels.

Check out the slides and tweets from the day along with some useful articles and podcasts below.



State of the sector – Matt Haworth, co-founder, Reason Digital

The internet, girl empowerment and the potential of personalisation – Tom Dyson, technical director, Torchbox and Lani Jacobs, anthropologist, Girl Effect

Taking the leap into digital services with limited resources – Matt James, director of communications and engagement, WellChild

Transforming service delivery: breaking down silos and letting users lead – Catherine Fraher, head of digital and technology strategy, Age UK

What do dogs and bots have in common? Helen McKenna-Aspell, group head of marketing and income generation, The Charity for Civil Servants

1a. How to make digital everyone’s job: vision, culture and structure (digital leadership– Alison Prince, head of digital, Parkinson’s UK

1b. Panel discussion: how to harness the opportunities of voice technology (new tech and digital trends) – Rob Leyland, technology innovation manager, Cancer Research UK, Clive Gardiner, head of digital, NSPCC, Louise Corden, lead digital producer, NSPCC, Vicky Reeves, digital director, Addition by WPNC and Richard Hill, chief strategy officer, M&C Saatchi Shop and co-founder of Send Me a Sample

1c. Authentic storytelling for film… breaking the mould – Abi Mellor, client partner, Morever

1d. How the Charity Digital Code of Practice can help you increase impact (data and insight) – Zoe Amar, director, Zoe Amar Digital

2a. Taking a user-centred approach to integrating face-to-face and digital services (digital leadership) – Harry Wilkinson, head of growth, Scope and Sam Menter, director and co-founder, Mace and Menter

2b. New trends in charity video (new tech and digital trends) – Gaby Jeffs, director and producer, Magneto

2c. Website content – keeping out the ‘meh’ (tools and channels) – Emma Dalby Bowler, digital content and marketing manager and Gareth John, digital development manager, Mind

2d. Collecting audience data and developing usable insights for staff and volunteers (data and insight) – Laura Scarlett, director of data and digital transformation, Ramblers

3a. Why digital leadership has nothing to do with tech skills (digital leadership) – Giulia Merlo, lead proposition manager, CRUK Technology

3b. The resurgence in ’emotional’ design (new tech and digital trends) – Peter Larkin, creative director, Nice and Serious

3c. Form optimisation for online campaigning and fundraising (tools and channels) – Claire Donner, strategy consultant and director, more onion

3d. Using Empathy Maps to unlock audience insights and improve CX (data and insight) – David Somerville, strategy director, Fresh Egg

4a. Small charity focus: developing and implementing a digital-first strategy (digital leadership– Gemma Collins-Ellis, communications manager and Sarah Rughoonundon, digital lead, Bliss

4b. Five digital trends to follow (and five to avoid) (new tech and digital trends) – Matt Collins, managing director, Platypus Digital

4c. How to find, engage and work with social influencers (tools and channels– Kathryn Excell, head of digital and Nikki Peters, campaign manager, MQ: Transforming Mental Health

4d. Embedding measurement and insight into digital service design (data and insight) –  James Marsh, senior digital consultant and David Crichton, creative director and brand consultant, IE Digital

Results from The Hack – Christian Shannon, UX/UI designer, Reason Digital

View and interact with the prototype

Panel: The current and imagined state of AI – Eve Joseph, UK responsibility manager, Microsoft, Rhodri Davies, head of policy and programme leader, Giving Thought, Charities Aid Foundation, Brhmie Balaram
senior researcher, economy, enterprise and manufacturing, RSA, Akil Benjamin, head of research and founder, Comuzi and Rob Leyland, technology innovation manager, Cancer Research UK

Tweets from the day