Back by popular demand – our annual, sell-out digital conference was even bigger and better this year.
With a live hack, talks, workshops, peer discussions and how-to sessions on digital leadership, new tech and trends, tools and channels, and data and insight – this event was designed for charity digital and comms professionals at all levels.
Check out the slides and tweets from the day along with some useful articles and podcasts below.
Resources
- Article: Four key takeaways from the Charity digital conference 2018 by Kirsty Marrins, freelance copywriter, trainer and consultant
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Article: Charities have a key role to play in the direction of digital innovation by Molly Clarke, former digital assistant, CharityComms
- Article: Why do we ignore digital impact? by Matt Haworth, co-founder, Reason Digital
- CharityComms podcast: Engagement wasn’t built in a day – audience at the heart of campaigns with the NSPCC
- CharityComms podcast: Engagement wasn’t built in a day – how tech is transforming the future of engagement
Presentations
State of the sector – Matt Haworth, co-founder, Reason Digital
The internet, girl empowerment and the potential of personalisation – Tom Dyson, technical director, Torchbox and Lani Jacobs, anthropologist, Girl Effect
Taking the leap into digital services with limited resources – Matt James, director of communications and engagement, WellChild
Transforming service delivery: breaking down silos and letting users lead – Catherine Fraher, head of digital and technology strategy, Age UK
What do dogs and bots have in common? Helen McKenna-Aspell, group head of marketing and income generation, The Charity for Civil Servants
1a. How to make digital everyone’s job: vision, culture and structure (digital leadership) – Alison Prince, head of digital, Parkinson’s UK
1b. Panel discussion: how to harness the opportunities of voice technology (new tech and digital trends) – Rob Leyland, technology innovation manager, Cancer Research UK, Clive Gardiner, head of digital, NSPCC, Louise Corden, lead digital producer, NSPCC, Vicky Reeves, digital director, Addition by WPNC and Richard Hill, chief strategy officer, M&C Saatchi Shop and co-founder of Send Me a Sample
- Article: How Cancer Research UK is exploring AI and voice tech
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Article: Why voice technology is becoming hard for charities to ignore (read more on Addition London’s blog)
1c. Authentic storytelling for film… breaking the mould – Abi Mellor, client partner, Morever
1d. How the Charity Digital Code of Practice can help you increase impact (data and insight) – Zoe Amar, director, Zoe Amar Digital
- Article: Top takeaways from The Charity Digital Code of Practice
- The Charity Digital Code of Practice
2a. Taking a user-centred approach to integrating face-to-face and digital services (digital leadership) – Harry Wilkinson, head of growth, Scope and Sam Menter, director and co-founder, Mace and Menter
2b. New trends in charity video (new tech and digital trends) – Gaby Jeffs, director and producer, Magneto
2c. Website content – keeping out the ‘meh’ (tools and channels) – Emma Dalby Bowler, digital content and marketing manager and Gareth John, digital development manager, Mind
2d. Collecting audience data and developing usable insights for staff and volunteers (data and insight) – Laura Scarlett, director of data and digital transformation, Ramblers
3a. Why digital leadership has nothing to do with tech skills (digital leadership) – Giulia Merlo, lead proposition manager, CRUK Technology
3b. The resurgence in ’emotional’ design (new tech and digital trends) – Peter Larkin, creative director, Nice and Serious
3c. Form optimisation for online campaigning and fundraising (tools and channels) – Claire Donner, strategy consultant and director, more onion
3d. Using Empathy Maps to unlock audience insights and improve CX (data and insight) – David Somerville, strategy director, Fresh Egg
4a. Small charity focus: developing and implementing a digital-first strategy (digital leadership) – Gemma Collins-Ellis, communications manager and Sarah Rughoonundon, digital lead, Bliss
4b. Five digital trends to follow (and five to avoid) (new tech and digital trends) – Matt Collins, managing director, Platypus Digital
4c. How to find, engage and work with social influencers (tools and channels) – Kathryn Excell, head of digital and Nikki Peters, campaign manager, MQ: Transforming Mental Health
4d. Embedding measurement and insight into digital service design (data and insight) – James Marsh, senior digital consultant and David Crichton, creative director and brand consultant, IE Digital
Results from The Hack – Christian Shannon, UX/UI designer, Reason Digital
View and interact with the prototype
Panel: The current and imagined state of AI – Eve Joseph, UK responsibility manager, Microsoft, Rhodri Davies, head of policy and programme leader, Giving Thought, Charities Aid Foundation, Brhmie Balaram
senior researcher, economy, enterprise and manufacturing, RSA, Akil Benjamin, head of research and founder, Comuzi and Rob Leyland, technology innovation manager, Cancer Research UK
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CAF’s in-house think tank: What does artificial intelligence mean for charities?
- Article: The ethics of ceding more power to machines by Brhmie Balaram, senior researcher, economy, enterprise and manufacturing, RSA (read more on Brhmie’s blog)
- Article: Human first: connecting with communities framework by Akil Benjamin, head of research and founder of Comuzi
- Article and tool: Why we built an interactive tool to help you ace AI basics by Alex Fefegha, creative technologist and founder of Comuzi
Tweets from the day