Does your messaging need a makeover to help you increase your impact?
Join us in the Comms Practice Studio where we’ll take comms messages that aren’t working for your organisation and give them a fresh new shine.
This is more than editing. It’s a messaging makeover.
About The Comms Practice Studio
The Comms Practice Studio is a place for charity communicators to actively engage and participate in comms practice together. You’ll be learning alongside your peers in the sector, and putting your new knowledge and expertise into practice.
What you’ll do in the Studio:
- Redevelop, refocus and refine comms messages that aren’t landing with your audiences
- Simplify complex topics into clear, accessible copy
- Create new copy that connects emotionally, informs effectively and builds trust
- Craft new messaging that drives action and conversions
- Tailor your key messages for multiple channels, formats and audiences
- Learn how to make your messaging consistent, compelling, and adaptable across formats and channels
How it works:
- Facilitated online workshop in a safe, supportive space
- Bring a real piece of messaging that needs a makeover, or choose from our example library
- Practise writing in plain, accessible language that works across audiences and formats
- Leave with polished, audience-ready messaging and a toolkit of techniques to use again and again
What you’ll leave with:
- Shiny, new messages to put into rotation in your comms work
- Confidence in your skills to redevelop messages
- Connections with your peers
- An accountability partner – we’ll follow up with you at regular intervals after we meet to see how you’re getting on with putting new and improved ways of working into practice.
Who is this event for?
This event is for anyone who’s working in comms – no matter your job title or level. We’ll also be sharing techniques and insights that are valuable, whatever your budget.
This event is an ideal day for your comms team. We’ve created the structure and the content for you so you can focus on learning together. Contact us at events@charitycomms.org.uk about group booking discounts.
Facilitator
Madeleine Sugden, digital content and impact specialist
Madeleine is a content specialist with over 20 years of experience in digital and charity communications. As a consultant since 2010, she supports small and large charities with their digital activity – from day-to-day comms to strategic planning, culture change and website projects. She helps organisations to build clarity around their messaging. She helps them build systems and grow skills in order to produce impactful, persuasive and accessible comms. She is a trainer, researcher, mentor, editor and strategist.
She is also one half of Radio Lento, a podcast of sound postcards.