Storytelling for good: producing authentic and powerful content

15 July 2020
10.30 - TBC

Online via Zoom

Stories are one of the charity sector’s biggest assets. A well-told story can create wonder and delight. It can cut to the core of your values to drive immersive and emotional experiences that spark imagination, passion and the most loyal support.

However, behind every story is a person with real fears, hopes, vulnerabilities and futures. As charity comms professionals we must tell stories honestly, openly and authentically, all the while protecting the people who lend us their stories.

Back by popular demand, this year’s conference will explore the frameworks that underpin good stories and the best practice techniques that can help create stand-out content for different channels.

With a range of talks, workshops and peer discussions, we’ll also explore how we can best look after our storytellers – from relationship building and safeguarding to aftercare. Topics we’ll explore include:

  • Making storytelling a central part of your content strategy
  • Creating a culture of storytelling within your organisation
  • Creating stories that can be used flexibly across different channels
  • Using stories at different points of the customer journey – to recruit, mobilise or demonstrate impact
  • Techniques for developing powerful narratives
  • The psychology of storytelling: what makes a powerful story?
  • Co-creating stories: empowering and respecting your case studies
  • Representations: avoiding negative stereotypes in your communications
  • Finding new ways to tell vulnerable people’s stories
  • Building relationships with your storytellers: from initial meeting to aftercare
  • Interview techniques for working with vulnerable people
  • Informed consent procedures and best practice
  • Where to store your stories and how to best utilise them
  • The Implications of new laws and regulations affecting storytelling

Who is this event for?

This conference will suit most comms professionals looking to develop their storytelling skills. Also relevant to anyone wishing to evaluate their charity’s overall approach to finding and protecting their case studies. Relevant job titles include: press managers, copywriters, case study writers or content and comms officers and managers.

Have a question about the content? Please get in touch with Emma. Have a question about the event in general? Please get in touch with Vanessa.

Calling all charity speakers!

Interested in sharing the great work your charity is doing? Please email Emma with your 100-word pitch outlining what your session would cover and why you think it would be useful (charities only please).

Are you an agency interested in presenting?

We have a handful of speaking slot and stand packages available which include a breakout session speaking slot, along with lots of other benefits. If you’re interested in exhibiting but don’t fancy presenting, we also have stand packages on offer. Please get in touch with Vanessa for more information.