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About the event
This year, our storytelling event is coming to a computer near you! We are excited to be working on a brand-new, three-day online festival, complete with sideshows, panel discussions, breakout chats, live talks, and lots of fun too. We are looking forward to bringing our wonderful members together again for a celebration of great charity storytelling. Your ticket will provide access to all three days of great content.
Stories are one of the charity sector’s biggest assets. A well-told story can create wonder and delight. It can cut to the core of your values to drive immersive and emotional experiences that spark imagination, passion, and the most loyal support.
Behind every story is a person with real fears, hopes, vulnerabilities and futures. As charity comms professionals we must tell stories honestly, openly, and authentically, all the while protecting the people who lend us their stories.
At this event we will be exploring all of this, plus how lockdown is changing the ways in which we gather and tell stories. We will be exploring the challenges, solutions and hard-won successes of charity storytellers navigating their way through this new and shifting landscape. We hope to see you there!
What we’ll cover:
- Filmmaking during lockdown: lessons learnt and top tips
- How to make user generated content work for you
- Supporting people with lived experience to tell their own stories
- How charities are managing story gathering during lockdown
- How to create a culture of storytelling within your organisation
- Techniques for developing powerful narratives
- Building relationships with your storytellers: from initial meeting to aftercare
- Finding ways to tell vulnerable people’s stories
We know watching an event from your PC for many hours can be exhausting. That’s why we’ll be launching some pre-recorded content each day for you to watch at your leisure.
10:00 - 10:05
Welcome and Housekeeping
10:05 - 10:45
A good, well-told story isn’t always enough. Learn why it’s important to tell the right story in the right way to drive the desired action – and how insight and evidence can help improve the effectiveness of your storytelling. Using her 20 years’ experience as a journalist and with organisations such as Save the Children and WWF, Nicole will share fundraising and campaigning examples to explore how we can tell powerful stories and make them work harder. She will also look at ways we can better measure impact to help prove internally that investment in storytelling is worth the cost.
11:00 - 11:40
User Generated Content (UGC) has never been so relevant, ubiquitous or powerful as a storytelling tool. With experience gleaned from their award-winning UGC based films (for clients such as Diabetes UK and the Stroke Association) Morever will share insights and ways of working which help engage, build interest, and lead to successful results for fundraising and brand awareness. Morever will show you how to build a package of content, even during lockdown environments, and the methodologies for working with contributors in such circumstances.
Launch of pre-recorded presentations
Storytelling starts with stories. Not the polished, produced content we end up with, but the gems of information that sparkle every day across projects. Charities are full of them. But capturing them, or even finding out they exist can be tricky – people who witness them usually aren’t the people with the responsibility for telling them. At Sightsavers they’ve built understanding and expertise, and set up systems and process to ensure a flow of insights and stories to feed great comms and fundraising content. The lessons they’ve learnt could help others uncover their hidden treasure.
De-stress with a blissful mix of words & mindfulness. Learn about the links between words, story and mindfulness and how they can help you de-stress as well as be a more effective storyteller. Particularly in these challenging times, working with some of the most vulnerable people in your charity can be stressful. Take some time out for yourself to recharge. This session will help you slow down, feel more present, more connected and creative, with tips and techniques to take away.
Settle into a quiet and comfortable spot and enjoy!
The Main Event
10:00 - 10:05
10:05 - 10:10
10:10 - 10:15
10:15 - 11:00
In this discussion, we’ll explore how charity storytellers are navigating their way through the many challenges that have been thrown at them during lockdown. From how best to manage user generated content remotely to getting stories from the frontline and from pivoting your campaign plans to safeguarding and consent in a time when we can’t meet in person.
11.00 - 11:10
Breakout chats: storytelling challenges during lockdown and beyond
As always, CharityComms events are packed with delegates who know their onions when it comes to communications and storytelling. This is your opportunity to bring challenges and burning issues to a small group for discussion.
11:10 - 11:20
Tea break challenge
Make yourself a cuppa. Maybe even dig out a fancy biscuit. But on your travels to the kitchen, please find your best festival hat. When you’re back at your computer you can enjoy a colourful display of hats while you sip your tea. You’ll be able to network on Zoom Chat – why don’t you tell us your favourite festival story?
11:20 - 12:05
Prepare to have your thinking challenged. In this panel discussion, we’ll be exploring why we need a new approach to supporting our storytellers. Our guests will offer practical insights and tips for how to shift your storytelling culture to offer a better experience for all and a way more strategic approach in the long term. Former journalist and CEO, Nathalie McDermott joins us as guest chair, from On Road Media – an organisation dedicated to bringing people and media organisations together to inspire better content of communities that are misrepresented.
Twimukye Macline Mushaka
Ugla Stefanía Kristjönudóttir Jónsdóttir
12:05 - 12:35
Drawing on tales from her incredible conservation adventures from across the world, Sacha will share the lessons she has learnt about storytelling. Focusing on her ground-breaking ‘Flight of the Swans’ expedition, which saw her fly by paramotor from Arctic Russia to the UK to help save the swan. We’ll explore what makes an awe-inspiring story and how we can incorporate storytelling into culture in order to capture imaginations and provoke action. We’ll also look at how framing people as heroes in your stories can open up support in some unexpected places and how challenging your own limits is an important part of storytelling.
Close and launch of pre-recorded presentations to watch at your leisure:
The Rainforest Foundation has been telling stories from remote parts of Africa since long before lockdown. In her talk, Rachel will tell us how they have been doing this on a shoestring budget and offer practical tips for how our charities can do the same in the current situation. From making cost-effective animations to conducting remote forest location interviews and directing partners – we’ll hear the inside story. Rachel has directed communications at the Rainforest Foundation for the past seven years. As a former journalist, audio-visual naturally became a focus of hers as an impactful way of getting complex messages across and inspiring action amongst donors.
The BHF is one of the most valuable charity brands in the UK, but do you know what it does? Historically, it spoke about its mission to win the fight against cardiovascular disease. But if it continued to tell this story, would it be able to raise much-needed funds? In July 2018, it launched a new proposition to ‘beat heartbreak forever’ where it began speaking about the full breadth of BHF’s research. From vascular dementia to stroke and heart failure, some of the world’s most feared diseases were under the microscope. In this session, Kim talks about how changing the research story impacted the brand metrics – increasing them to the highest levels since records began.
Storytelling forms the backbone of Havens Hospices’ brand, ‘Making every day count.’ It uses stories from patients, families, volunteers, employees and supporters to demonstrate its impact and vision. In this talk, we’ll hear how Amy’s small and busy team manages the charity’s storytelling work. From how it efficiently services multiple teams with its quarterly content packs, to repurposing content to make it work harder. We’ll also hear about how they have built up trust with their Care Teams, alongside tight consent and approval processes, to ensure they capture experiences ‘in real time.’
10:00 - 10:40
Behind every story is a person with real fears, hopes, vulnerabilities and futures. As charity comms professionals we must tell stories honestly, openly, and authentically, all the while protecting the people who lend us their stories. In this talk we’ll hear how the NSPCC tells the stories of survivors of abuse. They’ll share how they work sensitively with people with lived experience giving them ownership of their stories and maximising impact. They’ll highlight specific examples of how they bring these stories to life over social media and film.
11:00 - 11:40
The charity sector has been never more needed and never more stretched as it strives to cope with the impacts of coronavirus. In this talk, we hear how Forster is working on the #NeverMoreNeeded sector campaign to increase pressure on the government to support the sector. Peter and Ayesha will talk through the vital role of stories in making the message of the campaign resonate, and outline techniques for using storytelling to build a powerful case for support for any cause or organisation.
Launch of pre-recorded presentations
Sharing personal stories is a powerful tool to demonstrate the charity’s impact – they can help to engage with new audiences, inspire others to get involved and can increase donations. However it can be difficult to find these stories. Francesca will share with you her top tips for getting colleagues excited about storytelling.
Francesca is currently furloughed and therefore delivering this presentation on a voluntary basis. She’ll be using examples from her experience at Bowel Cancer UK, which she has found successful in other roles.
This webinar will focus on creating engaging presentations through storytelling. A strong narrative can create an emotional connection to your communications. Discover how classic story arc structure – from Beowulf to Star Wars can entertain, inspire and compel your audience.
Who is this event for?
Relevant job titles could include: press managers, copywriters, story managers, social media mangers, comms officers, campaigners, fundraisers, and anyone who is looking to develop their storytelling skills and approach.
Morever is an awesome and award winning multi-skilled team that strives to deliver remarkable creative work for charities and brands. Morever specialise in visual storytelling through film, animation and motion graphics. Gold winners at this year’s Charity Film Awards, Morever have specialist expertise in authentic storytelling. Amongst others, we work with: Greenpeace, Blind Veterans UK, Diabetes UK, the Stroke Association, Tommy’s, Breast Cancer Care, Uniting To Combat NTDs, the MS Society, Citizens Advice, Unilever, and The Met Police.
Forster helps charities and businesses turn their social and environmental ambitions into reality. It has a 24-year heritage of engaging audiences on complex issues through award-winning communications.