This seminar was designed to help delegates become more confident in approaching and pitching to journalists. It explored new ways to identify and build relationships with key media targets.
This event was sponsored by Cision. From charities to the FTSE 100, the world’s communicators look to Cision to make sure their message succeeds. They provide the PR and media solutions – including software, services and tools – to help them navigate the changing media landscape and cover every angle – from beginning to end, around the globe.
Researching the media, pitching and building relationships
More than ever before, detailed research and careful targeting are crucial to building media relationships and getting the best results. Good PR people should make a journalist’s life easier, but what is the secret to getting it right?
Joanna Bowles, Cision