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Content marketing – planning, delivering and distributing stand-out content


27 April 2017

With consumers increasingly irritated by the interruption of ads, content marketing is a powerful way to reach a targeted audience by providing them with information they want and content that matches their interests.

Charities have a fantastic fund of engaging stories and interesting and important information to share — this conference was a packed day of workshops and charity case studies showing how you can make the most of your rich mine of content.


Co-ordinating your content: the art of compromise and redirection
Jon Ware, digital content lead, 
Anthony Nolan

Article: Aiming high with our Facebook content strategy by Jon Ware

Why Snapchat should be part of your content strategy
Jay Stone, digital media manager, NICE

Earth Hour: top tips for crowdsourcing video campaigns
Alice More O'Ferrall, digital engagement manager, WWF

1a. How to develop better creative content
Tom Tapper, co-founder, Nice and Serious

1b. Understanding your audiences
Gillian Daines, director and Eleanor Rosenbach, consultant, Forster Communications

1c. It’s all in the planning: developing your content schedule
Ryan Wilkins, CEO, RAW Productions

1d. Creating powerful podcasts on a budget 
Clive Gardiner, digital strategist, Headstretch Ltd
Steven Scott, connect content manager, RNIB

3a. Using Facebook ads to improve the reach of your content and engage new audiences
Catherine Weston, content manager, global fundraising & engagement, Amnesty International

3b. Shouting louder than Dr Google: establishing your brand as a trusted source of information
Emma Rubach, advice and content manager and Helen Jefferies, health content editor, Asthma UK

3c. Tweeting like a millennial – tips for creating content that resonates
Sinéad Molloy, Uni Boob team and social media manager, ​CoppaFeel!

3d. Top tips for working with social influencers
Peter Grant, lead planner, GOOD Agency

4a. Digital storytelling techniques from the White Feather Diaries
Jane Dawson, advocacy and public relationships lead, Quakers in Britain

4b. Top tips for working content marketing and SEO together
Victoria Clarke, senior digital editor, NSPCC

4d. How print complements campaigning in the age of social media
Martin Loat, chief executive, PostBug 

How to deliver authentic brand experiences using experiential marketing
Joss Davidge, innovations director, BEcause

We're unable to share this presentation, but do check out the BEcause website where you'll find lots of interesting articles on the blog.

Tweets from the day