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Copy optimisation: how quick copy fixes can score big wins for your content

Creatives Group

27 May 2015

Copy optimisation, nudge theory, digital psychology, behavioural science… Copywriting right now is heavily influenced by ideas about how to make content more persuasive by making often very subtle tweaks in line with what we know about how the mind works.

In this session we found out about the nudges and triggers that you can use to make your copy more persuasive, and increase your chances of conversion.


Dan Brotzel, content director and co-founder, Sticky Content Ltd