Creating video content on a tight budget

Creatives Group
11 September 2014

A minute of video is worth 1.8 million words according to Forrester Research. That’s a lot of words.

But producing great video content on a tight budget and limited resources is challenging. And while you may be chuffed with the end result, how do you know if it’s been successful in delivering your message and creating change?

With over 75% of the UK public knowing little or nothing about Parkinson’s, Parkinson’s UK wanted to take a new approach to raising awareness, launching a short film with a simple story to inform the public about the condition. Parkinson’s UK discussed why they chose to produce a video, how they persuaded the organisation to take this risk, the process of creating it in-house (including composing and recording an original soundtrack) and on a tight budget, the results and what they'd do differently next time.

Presentation: Clare Reid, senior marketing officer and Mike South, audiovisual producer at Parkinson’s UK

Further reading/watching

Parkinson's UK Awareness Week films:
If you understood, would you react differently?
Behind the scenes of our Parkinson's Awareness Week film
Recording a string quartet for our short film
Proud Bite, What's Plutter? (itsmemyleo YouTube vlogger)

Parkinson's UK Awareness Week media:
Parkinson’s Awareness Week storify (highlights from the whole campaign)

Third Sector digital campaign of the week

CharityComms knowledge hub

Charity Digital news

Good reading:
The Anatomy of a Good Story. Richard Millar, Marketing Week:
YouTube In-Stream ads
Andrew Stanton: the clues to a great story

Narrative marketing films:
No Dialogue (generally bigger, longer, more complicated shoots)
The Scarecrow, Chipotle (3m22s)
Love story in milk, Friends of the Earth (2m11s)
Helpless, St John’s Ambulance (2m2s)

Dialogue (can be simple one location, one day shoots)
The Theory of Everything, Lovestruck (5m14s)
The Epic Split, Volvo (1m16s) 

Indie film-making YouTube Channels:
FilmRiot
Indy Mogul 

Indie film-making websites:
nofilmschool.com (news and education)
shortoftheweek.com (short film inspiration)
shootingpeople.org (network of UK film-makers)

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