Creative campaigns on a budget
Whether you’re a small or a large charity working with a small budget, this needn’t restrict you when it comes to creating successful creative campaigns. With the right creative message you can strike a chord with your supporters and pull even more on board.
Asif Khan, arts and engagement consultant and Robin Hague, PR and communications consultant discussed how they devised and promoted the recent Happy City project, Upbeat Streets, on a limited budget, and shared the results so far.
Maike Bohn who headed up the marketing for Bristol's BIG Green Week discussed how they rose to the challenge of marketing 150 events in a short time frame and on a limited budget, how the week was run almost entirely by volunteers, the use of social media to maximise impact and what they learnt from the whole experience.