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Creatives Group – Repurposing content

Creatives Group
Available On-Demand

Free and exclusive to CharityComms members and corporate partners

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Repurposing great content can be an easy way to maximise your assets, helping your organisation do more with less. In this session we’ll delve into all things repurposing of content – opportunities, pitfalls, success stories and cautionary tales. We’ll also explore how to deal with push back internally when using or suggesting repurposing great content. There will be plenty of time for some much needed peer-to-peer discussions too! 


Vanessa Weddell 
head of events, CharityComms


Mandy Cheng
events manager, CharityComms


Vanessa Weddell 
head of events, CharityComms

Repurposing video content
Abi, Managing Director at creative agency Morever, will share some insights, learnings and practical tips about repurposing video content. Morever specialises in creating video content for the Charity sector. 
She will talk through instances where Morever have captured content during a shoot window and used this raw footage to create a number of different video assets including brand awareness films and fundraising films.

Abi Mellor 
managing director, Morever

Peer-to-peer discussions

We’ll use breakout rooms for some much needed peer-to-peer discussions. 

Top tips from the CharityComms Creatives Steering Group

We’ll share top tips and insights from the CharityComms Creatives Steering Group, including:

  • Pitfalls to watch out for when repurposing content
  • Dealing with pushback internally when suggesting the repurposing of content
Reflections - what idea or new way of working will you take away from this session?

Vanessa Weddell 
head of events, CharityComms

Speaking opportunities

We’re keen to hear how charities of all sizes are repurposing content – opportunities, pitfalls, success stories and cautionary tales! Please submit your presentation pitch here

About the Creatives Group

This networking group is for professionals working in in-house creative teams (of one or more people) within UK charities and not-for-profits. It’s a gathering of creative leads, editors, publications managers, designers, production folk, content producers and more.

The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

The events give you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

If you’d like to be one of the first to hear about these events, please email  to be added to the mailing list.

If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa.