Developing a Communications Strategy in a Changing World

24 June 2010
09:30 - 16:30

Speakers' presentations below.

Please do also take a look at CharityComms 2020. This is a unique and intriguing snapshot of the most significant communications trends of the coming decade according to key figures in charity communications:

Plenary one: Getting started

Content: In this plenary session we looked at some of the key issues facing charities as they put together their communications strategies.

Speaker: Betty McBride, Policy and Communications Director, British Heart Foundation.

Download Betty's presentation

Breakout B: How Maggie's successfully created and integrated their online strategy

Content: A case study of how Maggie's Cancer Caring Centres created its first online strategy to reach new audiences, raise awareness and create a virtual community of service users.

Speakers: Katie Tait, Head of Online, Maggie's Cancer Caring Centres; Xanthe Arvanitakis, Chief Operating Officer, Vexed Digital.

Download Maggie's presentation

Breakout C: Demystifying the communications strategy

Content: Delegates were taken through some ideas for developing and delivering strategies.

Speaker: Peter Gilheany, Communications Director, Forster.

Download Peter's presentation

Listen to CharityComms board member Rob Dyson's interview with Peter Gilheany:

Breakout D: Comms in a crisis

Content: Delegates learnt how to communicate effectively in times of crisis.

Speakers: Simon Carter, Assistant Director, Marketing & Communications and Andrew Thorp, Media Officer, The Scout Association.

Download Simon's presentation

Breakout E: How to win trust and influence people

Content: nfpSynergy provided a picture of public trust in charities today, looking at what factors influence it and what the challenges are ahead for preserving it.

Speaker: Jonathan Baker, Researcher, nfpSynergy.

Download Jonathan's presentation

Breakout F: E-communications on a budget

Content: In this lively session Sue gave delegates her top tips for making every penny count using e-communications.

Speaker: Sue Fidler, Director, Sue Fidler Ltd.

Download Sue's presentation

Afternoon plenary: Changing communications in a digital society

Content: This session explored current and future trends, as well as looking at how one charity has successfully adopted new ways of communicating and building relationships.

Speakers: Michael Tully, Account Director, Future Foundation; Rachel Beer, Founder, beautiful world; Rob Dyson, PR Manager, Whizz-Kidz.

Download the Afternoon plenary presentation

Further reading:

Breakout H: Communicating successfully in a changing political landscape

Content: This session gave an insight into the new political scene, offering practical tips on building a public affairs/stakeholder strategy fit for the new Parliament.

Speaker: Jonathan Lomax, Director, Mandate.

Listen to CharityComms board member Rob Dyson's interview with Jonathan Lomax:

Download Jonathan's presentation

Breakout I: Demonstrating the value of investing in new technologies

Content: Rachel gave delegates the tools to make the right decisions about which channels and technologies to invest in, how to get internal buy-in and how to prove the efficacy of their activities.

Speaker: Rachel Beer, Founding Partner, beautiful world.

Download Rachel's presentation

Further reading:

This event was sponsored by Forster – leaders in ethical marketing, social PR and design.