Developing a Communications Strategy in a Changing World
Speakers' presentations below.
Please do also take a look at CharityComms 2020. This is a unique and intriguing snapshot of the most significant communications trends of the coming decade according to key figures in charity communications: http://bit.ly/CharityComms2020
Plenary one: Getting started
Content: In this plenary session we looked at some of the key issues facing charities as they put together their communications strategies.
Speaker: Betty McBride, Policy and Communications Director, British Heart Foundation.
Breakout B: How Maggie's successfully created and integrated their online strategy
Content: A case study of how Maggie's Cancer Caring Centres created its first online strategy to reach new audiences, raise awareness and create a virtual community of service users.
Breakout C: Demystifying the communications strategy
Content: Delegates were taken through some ideas for developing and delivering strategies.
Speaker: Peter Gilheany, Communications Director, Forster.
Listen to CharityComms board member Rob Dyson's interview with Peter Gilheany: http://audioboo.fm/boos/144755-peter-gilheany-comms-director-at-forster-charitycomms-conf-24-6-10
Breakout D: Comms in a crisis
Content: Delegates learnt how to communicate effectively in times of crisis.
Speakers: Simon Carter, Assistant Director, Marketing & Communications and Andrew Thorp, Media Officer, The Scout Association.
Breakout E: How to win trust and influence people
Content: nfpSynergy provided a picture of public trust in charities today, looking at what factors influence it and what the challenges are ahead for preserving it.
Speaker: Jonathan Baker, Researcher, nfpSynergy.
Breakout F: E-communications on a budget
Content: In this lively session Sue gave delegates her top tips for making every penny count using e-communications.
Speaker: Sue Fidler, Director, Sue Fidler Ltd.
Afternoon plenary: Changing communications in a digital society
Content: This session explored current and future trends, as well as looking at how one charity has successfully adopted new ways of communicating and building relationships.
Breakout H: Communicating successfully in a changing political landscape
Content: This session gave an insight into the new political scene, offering practical tips on building a public affairs/stakeholder strategy fit for the new Parliament.
Speaker: Jonathan Lomax, Director, Mandate.
Listen to CharityComms board member Rob Dyson's interview with Jonathan Lomax: http://audioboo.fm/boos/144856-jonathan-lomax-director-of-mandate-charitycomms-conf-24-6-10
Breakout I: Demonstrating the value of investing in new technologies
Content: Rachel gave delegates the tools to make the right decisions about which channels and technologies to invest in, how to get internal buy-in and how to prove the efficacy of their activities.
Speaker: Rachel Beer, Founding Partner, beautiful world.
This event was sponsored by Forster – leaders in ethical marketing, social PR and design.