Digital Communications on a Shoestring

Conference
13 October 2010
09:30 - 16:30

FREE digital resources list

Download a list of our conference speakers' and contacts' favourite digital resources here: FREE Digital Resources

How are charities using digital communications?
On the day delegates were asked to take part in a live digital benchmarking survey through LiveGroup voting technology. Find out how others are using digital communications by downloading the report here: CharityComms digital communications benchmarking survey

Audioboos
Click on the links below to hear short interviews with conference speakers: Jonathan Waddingham (JustGiving) and Rob Dyson (Whizz-Kidz).

Twitter
Read live tweets from the day

Plus ngo.media's Trina Wallace reports back from the event, sharing the top five tips she learnt on the day.


Plenary one: lessons from the digital election

Content: In this plenary session we looked at what charities can learn from politicians' use of digital communications.

Speaker: Matthew McGregor, Director, Blue State Digital London

Plenary two: leveraging digital communications

Content: Award-winning charity Beatbullying share the inside story on how they use cost-effective digital channels to engage their target audiences, build their profile and spark national debate on their campaign issues.

Speaker: Richard Piggin, Deputy Chief Executive, Beatbullying

Breakout A: Blogging for change

Content: Amnesty International UK talk about their use of blogs and how to use this low-cost, user-friendly medium to give a voice to the people and issues you champion.

Speakers: Sam Strudwick, Web Editor, Amnesty International UK and Ben Clowney, Digital Producer, Amnesty International UK

Breakout B: Cost-effective ways to measure social media activities

Content: This presentation looks at how to measure ROI from social media, how to assess your online presence and how to demonstrate the value of social media to your senior management team and trustees.

Speaker: Matt Rhodes, Client Services Director, FreshNetworks

Breakout C: Punching above your weight using social media

Content: A look at how Whizz-Kidz utilises low-cost social media to successfully connect, engage and build meaningful relationships with service users and potential supporters.

Speaker: Rob Dyson, PR Manager, Whizz-Kidz

Breakout D: Using digital tools to enable supporters and staff to take your message and brand forward

Content: A look at how Parkinson’s UK produced a package of digital resources to help staff and supporters stay on-brand and on-message in their communications after a recent rebrand.

Speaker: Caroline Ledger, Marketing Manager, Parkinson's UK

Breakout E: An introduction to creating podcasts and audio stories

Content: this presentation looked at how you can become adept audio gathers – from what makes a good audio piece and what equipment and skills are needed to how audio can be used in your media communications.

Speaker: Jude Habib, Founder and Creative Director, Sounddelivery

Breakout F: Looking to the commercial sector

Content: Cait Hurley looked at the commercial sector's canny use of low-cost digital communications to optimise brand recognition and increase customer loyalty.

Speaker: Cait Hurley, Senior Product Manager, Everything Everywhere (formally Orange)

Plenary three: What are people saying about you?

Content: Listening to what people are saying about you online is vital for engagement and for protecting your reputation. But with constant real-time interactions happening across a plethora of channels, where do you start? This presentation looks at some manageable, cost-effective ways to listen and respond to what people are saying about you online.

Speakers: Jonathan Waddingham, Product Manager, JustGiving & Vikki Chowney, Editor, Reputation Online.

What are people saying about you

Breakout I: Easy, low-cost ways to improve your website

Content: This presentation looks at low-cost ways to improve your website and increase web traffic.

Speaker: Jim Raymond, Operations Director, Baigent Digital

Easy, low cost ways to improve your website

 
This conference was sponsored by