What makes digital better than print? What can print do that digital can’t? How can we create concepts and experiences that work across both whilst remaining consistent and engaging? And how do we choose the right mix of channels for a specific campaign?
At this event, Jacqui Darlow from the Dogs Trust explored these questions and more, sharing campaigns that have engaged audiences, on and offline through seamless, integrated materials that complement the other.
Online v offline – Jacqui Darlow, head of digital marketing, Dogs Trust
About the Creatives Group
The Creatives Group is a gathering of creative leads, editors, publications managers, designers, production folk, content producers and more.
Each event focuses on a different creative topic with a presentation, group discussions and networking.
These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events, please contact Sarah Cutress to be added to the mailing list.
If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa Weddell.