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Engagement conference


22 October 2015

In today’s environment the rules of engagement are constantly changing but one thing remains the same – an audience-centred approach to communications can help your organisation’s long-term strategy for growth.

At this conference we looked at a range of topics to help you better engage with your audiences. At a strategic level we explored how you can identify, segment and prioritise your key audiences to meet objectives. We also showcased the innovative new channels, tools and techniques charities are using to reach and inspire people.

Sponsored by




Engagement: challenges, trends and new ways of thinking
Michele Madden, managing director, nfpSynergy

A strategic approach to engagement 
Joe Barrell, executive director, The Eden Stanley Group   

Breakout A: Driving engagement and growth through segmentation
Alison Goldsworthy, head of supporter strategy and engagement, Which?
Shaun Roberts, supporters and promotions manager, Which?

Breakout B: Engaging with young people about poverty
Jon Stewart, head of creative, Oxfam GB
Luke Henrion, creative designer, Oxfam GB

Breakout C: Thinking beyond the box…from working with TV dramas to securing free national radio airtime 
Emma Johns, communications manager, Motor Neurone Disease Association 

Breakout D: How meaningful content can boost engagement
Adam Cormack, senior communications manager, The Wildlife Trusts

Breakout E: Duty of care – using video to inspire action
Dave O’Carroll, digital manager, War Child UK
Katie Johnson, head of individual giving, War Child UK

Breakout F: Survival of the fittest – how to gain competitive advantage in the new digital world
Lindsay Herbert, global head of digital, Precedent

Breakout G: How Tate creates effective audience journeys
Robert Halkyard, head of supporter engagement, Tate

Breakout H: Creative campaigning to drive engagement
Jennifer Walters, communications director, The Children’s Society
Amy Gibbs, campaigns director, The Children’s Society

Breakout I: Making change happen
Jon Quinn, head of campaigns, Shelter

Breakout J: Creating rewarding supporter experiences that add value
Pete Grant, planner, GOOD Agency

Breakout L: Engagement starts at home… using storytelling to connect and inspire your colleagues
Michelle Baillie, senior communications and marketing officer, The Children’s Trust

Branding or blanding: action brands
Max du Bois, director, Spencer du Bois

***Coming soon***

Breast Cancer Now: a new brand to engage in a crowded market place
Fiona Hazell, director of communications and engagement, Breast Cancer Now