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Enhance Your Email Marketing


26 April 2012 14.25 - 16.40

Email is still one of the most popular, easy and effective forms of marketing for charities. This seminar looked at how to ensure your email campaigns are up to scratch.

See tweets and pictures from the day.

This event was sponsored by Pro-Active. Pro-Active are specialists in cross-media marketing and personalisation, with 15 years' experience of helping marketers achieve their goals through the provision of digital, print, email and mail fulfilment, targeted list data and bespoke database services.

Speakers' presentations

Tips for targeting and segmenting

We looked at how you can effectively segment your list in order to engage and inspire.
Jenifer Davis, Digital Media Manager, Guide Dogs UK
Emily Burgess, Creative Services Manager, Guide Dogs UK


Personalising the online journey

You’ve used targeted content in your emails, so how can you continue to personalise online journeys? Peter outlined how PURLS can be used to develop customer journeys.
Peter Grant, Business Development Director, Pro-active


Measuring the success of your email campaigns

We looked beyond open and click through rates to discover the numbers that tell you the strength of your list, the quality of your copy, and where your campaigns are failing.

Sam Bueno de Mesquita, Group Social Media Manager, Regus