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Enhance your email marketing


23 May 2013

Technology market researcher Radicati predicts the number of email accounts worldwide will grow to nearly 4.1bn by 2015. Email remains one of the most effective and easy forms of marketing for charities.

This event explored how we can maximise the effectiveness of our email campaigns from targeting and producing to delivery and analytics.

Resources from the day

Check out this Storify with some of the best Tweets from the event.

Brie Rogers Lowery, campaign director,

Stephanie Martin, head of marketing operations, Guardian Professional

Linda McBain, marketing manager, Save the Children

Stephen Hill, senior email designer and Nick Daggett, partner consultant, Communicator Corp

Branislava Milosevic, senior digital consultant, Champollion

Jennifer Campbell, founder, Jennifer Campbell Charity Writing and Publications

Tim Watson, chair, DMA Email Best Practice group

James Hoare, head of data management & insight, Shelter

Matt Haworth, co-founder, Reason Digital

Fiona Robson, managing director, Rocketseed, and elected member of the UK DMA Email Council

Glyn Thomas, digital communications officer, World Development Movement

Tom Latchford, CEO, Raising IT

Upcoming event that may be of interest: Creating a customer relationship strategy for the whole organisation – 4 December 2014.