Technology market researcher Radicati predicts the number of email accounts worldwide will grow to nearly 4.1bn by 2015. Email remains one of the most effective and easy forms of marketing for charities.
This event explored how we can maximise the effectiveness of our email campaigns from targeting and producing to delivery and analytics.
Resources from the day
Check out this Storify with some of the best Tweets from the event.
Brie Rogers Lowery, campaign director, change.org
Stephanie Martin, head of marketing operations, Guardian Professional
Linda McBain, marketing manager, Save the Children
Stephen Hill, senior email designer and Nick Daggett, partner consultant, Communicator Corp
Branislava Milosevic, senior digital consultant, Champollion
Jennifer Campbell, founder, Jennifer Campbell Charity Writing and Publications
Tim Watson, chair, DMA Email Best Practice group
James Hoare, head of data management & insight, Shelter
Matt Haworth, co-founder, Reason Digital
Fiona Robson, managing director, Rocketseed, and elected member of the UK DMA Email Council
Glyn Thomas, digital communications officer, World Development Movement
Tom Latchford, CEO, Raising IT
Upcoming event that may be of interest: Creating a customer relationship strategy for the whole organisation – 4 December 2014.