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Evaluating PR Effectiveness


21 July 2011 14.30 - 16:30

Evaluation is a key matter for all charity communications professionals. It enables you to deliver tangible evidence of your successes and understand how to improve. This seminar gave an overview of how to get started, from planning to measuring and evaluation.

Speakers' presentations

The theory: evaluating PR
Sandra Macleod, Chief Executive, Echo Research

Evaluation and communications planning at Westminster City Council
Neil Wholey, Head of Research and Customer Insight, Westminster City Council

Cost effective ways to measure social media activities
Natasha Theobald, Head of Communications, I CAN