Getting ahead in your comms career

Conference
20 June 2019
09.30 - 17.00
CharityComms organisational and individual members: £180+vat
Corporate Partners: £225+vat
Small charity (income up to £1m) and freelancers: £200+vat
Medium charity (income £1-5m): £250+vat
Large charity (income £5m - 10m): £285+vat
Super large charity (income £10m+): £315+vat
Corporate/Public sector: £400+vat

This venue is wheelchair accessible.

etc. venues Prospero House
241 Borough High Street
London
SE1 1GA

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We all know the importance of professional development, right? Nothing stands still for long and change is happening all around us – so it’s important to keep developing our skills and knowledge, particularly if you want to take the next step in your comms career.

In this special career development training conference for comms officers and early managers, we’ll help you develop the personal and professional skills you will need for a successful career journey.

There will also be an opportunity to reflect on your own strengths and weaknesses and to plan for the next steps in your career in charity communications.

This event is made up of streams so that you can tailor your day to suit your career path. Streams include leadership skills, personal and professional development, and improving your communications.

Refreshments and snacks will be provided during the breaks and there’ll be a two-course networking lunch.

Who is this for?

This event is for comms officers and early managers looking to develop key professional skills and knowledge. It will also help you to develop your personal skills and offer advice for taking the next step in your comms career.

Have a question about the content? Please get in touch with Emma. Have a question about the event in general? Please get in touch with Harri.

On the agenda:

09.30 - 10.00
Registration and breakfast snacks
10.00 - 10.10
Welcome

Adeela Warley
CEO, CharityComms

10.10 - 11.00
MePlc: changing your mindset for the modern world of work

Today’s modern world of work requires a similarly modern mindset. Now it’s about being the leader of your own career rather than working for one organisation for life. While this seems daunting, it opens up an exciting possibility: the opportunity to create exactly the career you want – one rich in varied experiences and relationships. It also gives you more autonomy over how you work, allowing you to flex working patterns to adapt to life circumstances and achieve a better work-life balance. To get the very best for yourself you need to be able to clearly define the “product” you offer, PR your contribution effectively and build a sound personal career strategy – this talk will show you exactly how.

Lara Roche
founder, The Talent Sphere

11.00 - 11.10
Peer discussions
11.10 - 11.35
Refreshments and sector networking
11.35 - 12.25
Breakout session one
Leadership skills
How to be a leader, not just a manager: what does the evidence teach us?

How can you further enhance your line management skills, enabling those below and around you to transform as professionals? Research by the Work Foundation has revealed the behaviours that distinguish outstanding leaders from merely good leaders. This interactive session will help you succeed by thinking and acting more systemically as a leader.

Michael Connellan, head of external affairs, JDRF

Suitable for: all budgets and for early managers (and ambitious officers)

Personal and professional development
Developing your role when there’s no obvious ‘next step’ and getting board buy-in for comms

From comms assistant to marketing manager, if you work for a small charity your role can be varied, to say the least. In this session, we’ll hear from Paige about how she built a comms department from the ground up and embedded marketing and comms as an essential function across the organisation. Paige will cover how to assess your comms requirements, build a business case, refine your “sales pitch” and get board-buy in for comms. Come armed with your challenges to discuss with Paige and your peers.

Paige Hughes
, marketing and communications manager, TLC Talk Listen Change

Suitable for: comms staff in smaller charities wishing to carve out their next role and increase resources and staffing

Improving your communications
How to be a strategic communicator (repeated in breakout two)

What are the opportunities and challenges facing your charity and how does your work fit with this bigger picture? Do you have a communications theory of change? If you want to build your comms career, understanding strategic communications is key. In this practical session, you will learn more about strategic approaches to communications that can maximise the effectiveness of your work and enable you to participate in strategic discussions and influence direction. You will get a basic grounding in strategic comms theory enabling you to develop your own strategies back at the office. There will also be an opportunity to participate in group work to apply theory to practice.

Sarah Fitzgerald
director, Self Communications

Suitable for: all budgets and for officers and early mangers who are keen to develop strategic thinking

Personal and professional development
Developing your influencer and negotiation skills

Your influencing and persuasion skills are key for helping you achieve your career goals. From managing external suppliers and working in cross-functional teams to getting board buy-in or asking for a promotion – influencing is a crucial skill in modern working life. In this session, you’ll fine-tune your skills of persuasion and learn how to increase your influence and credibility.

Speaker to be confirmed

Suitable for: all budgets and for officers and early mangers who are keen to increase influence and credibility. No prior knowledge required

12.35 - 13.15
Breakout session two
Leadership skills
Asking better questions – developing your communication and facilitation skills

Do you want to develop your leadership, communication and facilitation skills? This workshop will help you to build better relationships with all the people you interact with on a regular basis. Through practical exercises, you will gain techniques and tools that can help you improve every meeting and conversation by asking the right questions. You will also learn to change the questions you ask yourself in order to unlock your potential.

Dawn Newton, director, Morello Marketing

Suitable for: anyone who is moving into management or will be moving into it soon

Personal and professional development
Discover the power of your personal brand

“The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or let it be defined on your behalf.” Forbes.com. Personal brand is a really popular buzzword and everyone’s talking about it. But what is your personal brand and why does it matter? In this interactive mini-workshop, you will learn a unique approach to defining your personal brand and receive top tips on how you can build your own.

Danielle James, strategy manager, Brand by Me

Collette Philip
founder, Brand by Me

Suitable for: people who would like to build or improve their personal brand. No previous knowledge required

Improving your communications
How to be a strategic communicator (repeated from breakout one)

What are the opportunities and challenges facing your charity and how does your work fit with this bigger picture? Do you have a communications theory of change? If you want to build your comms career, understanding strategic communications is key. In this practical session, you will learn more about strategic approaches to communications that can maximise the effectiveness of your work and enable you to participate in strategic discussions and influence direction. You will get a basic grounding in strategic comms theory enabling you to develop your own strategies back at the office. There will also be an opportunity to participate in group work to apply theory to practice.

Sarah Fitzgerald
director, Self Communications

Suitable for: all budgets and for officers and early mangers who are keen to develop strategic thinking

Personal and professional development
Building resilience in a fast-paced world

We live in complex, uncertain and ever-changing times. In order to navigate such times, we need to build resilience. This session will explore the different manifestations of feeling overwhelmed or stressed as a result of living in a fast-paced world. The session offers attendees the chance to understand what being resilient really means and how it can help them navigate modern life. We will end with five tried and tested strategies that attendees can try out and take away with them to implement day-to-day.

Hannah Massarella
founder, Bird

13.15 - 14.15
Lunch and sector networking

Enjoy a delicious two-course networking lunch with meat, vegetarian, vegan and gluten-free options. Any other dietary requirements? No problem – just let us know and we’ll have this covered for you.

14.15 - 15.15
Breakout session three
Leadership skills
Driving innovation at your charity

Innovation is often viewed as a dark art reserved for the ‘creatives’. Innovation is simple. It’s about solving problems that need solving. It happens when people work together, challenge ‘how things are done here’, build on ideas, test different solutions and learn from failures. It’s simple but not easy. In this session learn some practical tools to inspire your colleagues, wade through organisational treacle, prepare for failures and ensure the good ideas see the light of day.

Lucy Gower, innovation specialist and director, Lucidity

Suitable for: anyone who would like to build confidence for creativity and be known for putting good ideas into action

Personal and professional development
Leading your own learning

In the past, organisations led our learning for us, defining exactly what we should learn, when and how. Today we are expected to take the lead in our own learning, which gives us the ideal opportunity to learn exactly what we need to shape the career we want. To do this effectively though, we need to learn how. In this workshop you will discover how to set great goals, build a dynamic personal development plan and be your own coach. You will leave the session with the ability and confidence to take the lead in your own learning so that you can build the success and the future you want for yourself.

Lara Roche
founder, The Talent Sphere

Improving your communications
Every word counts: tips for writing powerful and persuasive copy

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This talk is for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain a competitive edge.

Speaker to be confirmed.

Suitable for: those who already know the basics but would like more advanced techniques

Personal and professional development
Networking: it’s a bit like marmite

Whether you love it or hate it we all know that networking is a good thing to do. It helps you to make new contacts, develop new ideas and progress in your career. In this session, you’ll get advice and top tips for overcoming your networking fears and making the most of every opportunity to make new connections.

Speaker to be confirmed.

Suitable for: all budgets and levels. No prior knowledge required

15.25 - 16.10
Breakout session four
Leadership skills
Constructive Psychology: building a mindset that encourages growth

As new managers, we take on higher levels of responsibility and with that, new challenges. In this session, Daljeet will delve into the neuroscience behind Constructive Psychology, showing us how we can use it to develop true grit in the face of adversity. He will outline some practical approaches for how we can positively deal with setbacks and help others to do the same. He will show how Constructive Psychology can help us to improve our performance and turn a disadvantage into a competitive edge.

Daljeet Singh, consult, coach and trainer

Personal and professional development
Maximise your day - strategies for improving productivity

It’s a classic situation when entering the early managerial stage of your career: you’ve been given the opportunity to demonstrate your strategic planning skills, but you also have a huge list of daily operational comms tasks to get through. In this session, you’ll identify specific challenges and tactics to improve personal productivity and wellbeing to make the most of your day.

Speaker to be confirmed.

Improving your communications
Unleash the potential of your content - a practical introduction to storytelling

Storytelling is the buzzword amongst today’s communications professionals. That’s because stories and storytelling principles bring an idea or issue to life in a way which is more engaging, memorable and shareable. This session will explore the psychology of storytelling, why it’s so effective, key storytelling ingredients and how you can apply them to make your news, features, brochures and web content have more impact and provoke more action.

Maria Greaves
Co-founder and PR consultant, So What?

Suitable for: comms officers who would like to understand more about storytelling and how to use it improve their communications

Session to be confirmed
16.10 - 16.25
Refreshment break and sector networking
16.25 - 16.45
Closing session

Speaker to be confirmed.

16.45 - 17.00
Reflection time - what will I do differently tomorrow?
17.00
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