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Join us for this helpful session on all things reviewing and updating your digital strategy for 2021! The new year seems like a natural time to review and update your digital strategy. With the pandemic stretching ever onwards, it’s important to step back and review your strategy. Where are you going? How will you get there? And how will you get buy-in for your plans?
Vicky Reeves @vickyreeves
Lauren Haizel-Cobbina @LaurenHaizel
Reviewing your digital strategy
Reviewing your digital strategy is hugely important, but where to even begin? In this talk, Vanessa will share the things you need to consider as you review your digital strategy – everything from audience, to digital auditing, to managing upwards to get buy-in for your plans, and more! Vanessa will also share helpful tips and tools that you can use to make the process go as smoothly as possible.
Vanessa Weddell @nesser00
What is a UX (user experience) strategy and how it can help you review your digital strategy for 2021?
During the last year people have relied on digital solutions more than ever, forced to adopt new behaviours and habits on a daily basis. Some institutions found themselves completely unprepared to face this new digital challenge, while others quickly adapted by accelerating their digital transformation.
But even if you already had a digital strategy at hand, you might still need to review it and make sure it is relevant all the same, especially in relation to any change in your audience or your goals. This is where UX strategy can help.
The presentation will look into what a UX Strategy is and how it allows you to identify useful services, engaging initiatives and content that are in line with your current audiences’ needs and with your business goals.
We’ll use breakout rooms for some much needed peer-to-peer discussions on all things digital strategy review.
Top tips on digital strategy review from the Heads of Digital Steering Group
Sharon Jones @SharonFJones
Neil Gunn @nearly_gone
We’ll use this time to answer your burning questions as a head of digital, by using the collective knowledge of the room. No question too big or small, we promise!
Vicky Reeves @vickyreeves
Digital capabilities are at the heart of our agency WPNC (formerly WPN+Chameleon). We are dedicated to creating digital solutions and products for organisations that meet their key objectives or play an integral part in a campaign.
We use insight, creativity and technical innovation to create compelling experiences that move people to take action.
We also have significant experience in digital fundraising including creating the next generation donation platform goDonate which handles the online donations for many leading charities such as the NSPCC, Alzheimer’s Society, Prostate Cancer and Battersea.
About the Heads of Digital
This networking group is exclusively for heads of digital working in UK charities and not-for-profits with a turnover of more than £2 million.
The format of the evening is networking followed by round-table discussion, led by our excellent facilitators, feeding into the group as a whole.
The group meets three times a year to discuss strategic issues facing digital leads at large charities. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
If you’d like to be one of the first to hear about these events please contact firstname.lastname@example.org to be added to the Heads of Digital mailing list.