Hijacking the news
A news story breaks that’s linked to your cause. How are you going to make the most of this opportunity, and fast?
At this South West event we heard how Meningitis Now and Avon and Somerset Police have jumped onto a breaking news story, what has worked and what hasn’t worked so well and what results came of hijacking the news.
Richard Hudson, director of digital and marketing and Mark Hunt, head of communications, Meningitis Now
Charlotte Williams, communications officer and Cheryl Campsie, deputy head of corporate communications, Avon and Somerset Police
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