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Hijacking the news – jumping onto a breaking news story

PR Network

17 July 2014

A news story breaks that's linked to your cause. How are you going to make the most of this opportunity, and fast?

Following major news coverage of extreme levels of air pollution earlier this year, Asthma UK quickly jumped onto the story to promote its cause. Claudine Snape, head of communications at Asthma UK, spoke about how her team spotted this opportunity, created the content and attracted the media’s attention – and what results came of hijacking the news.

Breakout discussions gave delegates the chance to discuss their own experience and ideas when planning unplannable activity.

Presentation: Claudine Snape, head of communications, Asthma UK

The CharityComms PR Network meet three times a year and is for professionals working in PR and media in UK charities and not-for-profits.