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How to be an anti-racist brand

Conference
Available On-Demand

£15pp +VAT for CharityComms members
£35pp + VAT for non-members

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Recorded via Zoom

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Explore what it takes to be a truly anti-racist brand, no matter what size of organisation or your role within it. Join Collette Philip, managing director and founder of the award-winning brand and strategy consultancy Brand by Me, in this hot topic mini-workshop.

“Structural racism is encrypted in the very fabric of our society, our history, our institutions and our policies.” – Runnymede Trust, 2019 (via CharitySoWhite.org)

#CharitySoWhite.  #BlackLivesMatter.  The existence of racism in our sector is not new news.  Many organisations have issued statements, posted black squares and are maybe looking at “unconscious bias” training.  But is that enough?   At CharityComms and Brand by Me, we think that brands can play a fundamental role in tackling structural and systemic racism – not just in organisations but within wider society too.  After all, the opposite of racist is not “not racist”.  It’s anti-racist.  So, in this mini-workshop, we’ll explore what it takes to be a truly anti-racist brand.  Whether you are a large or small charity.  At an organisational AND individual level.  No matter what your role is in the organisation. And we’ll leave you with practical next steps and a clear call to action to put anti-racism at the heart of YOUR brand.  

14:30-14:35
Welcome and Housekeeping

Vanessa Weddell
Head of events, CharityComms

14:35-15:30
Mini-workshop

Collette Philip
founder, Brand by Me


About Collette & Brand by Me

Collette Philip runs award-winning brand and strategy consultancy, Brand By Me, building brands that drive social change and positive business impact.

Collette has 20 years of experience building great commercial and charity brands like Starburst, McDonald’s, Always, Clearasil, Barnardo’s, T-Mobile, EE and World Animal Protection. It was her love of brand and strategy and her passion for social justice that led her to set up Brand by Me in 2016. Their clients cover a breadth of great causes – from animal welfare to peace-building, to women’s rights and healthy eating for kids!

Right now, Brand by Me is helping charities, corporates and changemakers build brands and lead through turbulence and tackle systemic racism head on. To find out more visit https://brandbyme.co.uk/services/