Integrated PR campaigns
It’s often the case in charities that the PR team are approached at the last minute by other teams like fundraising or marketing to help them in promoting and gaining media attention for a campaign they are yet to be involved in.
But at the British Heart Foundation the PR and comms team have pulled together to realign its position, jumping into the driving seat to produce its successful series of integrated condition-led campaigns.
At this event the BHF shared with us how they made the case to their senior leadership team, how they’ve been taking an integrated approach working closely with other teams, how they effectively planned and co-ordinated the campaigns with so many stakeholders involved, the internal challenges and opportunities this collaborative approach created and their approach in sourcing the right media targets for the campaigns.
Andrew Webster, senior communications manager, Jenny Mitchell, research communications officer and Sara Ashraf, media manager (retail), British Heart Foundation
About the PR Network
CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.
Each event focuses on a different topic related to PR and/or media with a presentation, group discussions and networking.
It’s a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events, please contact Sarah Cutress to be added to the PR Network mailing list.
If you’re interested in sponsoring the PR Network, presenting at a future event or joining the steering group, please contact Vanessa Weddell.
Next PR Network Event
Working with broadcast media – a case study from Mind (8 November 2017)