Integration: working together to transform supporter experience
This venue is wheelchair accessible.
Live broadcast: CharityComms members can join us virtually for free. Scroll to the bottom for more information.
When charities are organised, and objectives set in vertical silos, instead of horizontal streams, it’s not hard to see why integration remains difficult to achieve. Meanwhile, people increasingly want meaningful interactions with organisations – it’s no longer enough to develop communications around internal labels such as donor or beneficiary.
In this seminar, we’ll be looking behind a number of integrated campaigns to shine a spotlight on some of the different elements that both encourage and prevent integrated ways of working and thinking.
From digital, comms and marketing to fundraising and policy, we’ll have speakers from a range of departments offering their perspectives and advice on how we can work together to provide better audience experiences. Scroll down to see the full agenda.
Who is this for?
This event is for anyone looking to better integrate their campaigns, working practices, structures and culture. Relevant departments could include digital, comms, marketing, campaigns, fundraising, engagement and policy. Particularly relevant for heads of departments but useful for all seniorities as we’ll share how you can make steps towards integration at macro and micro levels.
Live broadcast – book your place
If you’re a CharityComms member, you can join this seminar virtually via our private YouTube broadcast. Perfect for members based outside of London or for those who can’t get away from the office. To watch the live broadcast, please book your place. Once you’ve booked your place you’ll receive a booking confirmation email with further information about the live broadcast and how to join on the day.
On the agenda
14.00 - 14.20
14.20 - 14.25
14.25 - 15.50
Peer exchange: what does integration mean to your charity?
Integration – what is it and (why) do we need it?
Buzz topics come and go. But some themes linger without resolution. Integration is one such theme for the sector. From distinct disciplines vs evolving engagement models and from collaborative working practices to creating integrated campaigns – we’ll be unpicking what we mean by integration and considering its merits and pitfalls.
Integrating cultures and teams: developing a clear marketing and comms vision that inspires collaborative working
Bringing her vast sector knowledge as comms and marketing director at Macmillan and more recently at the British Council, Hilary will explore how internal culture and consistent, clear and aligned ways of working bring people together, including disparate global teams, to improve impact. Speaking candidly about her successes and failures, Hilary will also discuss why a clear vision and objectives aligned to corporate strategy is the bedrock of successful integrated working.
How welcome projects can break down silos and enrich user experience
By integrating your supporter communication strategies and your technology, you can deliver more engaging and powerful experiences for your supporters, and more impact for your organisation. more onion is a digital mobilisation agency that has been working exclusively with charities for over a decade. In this talk, they will use case studies demonstrating how welcome projects can be used to break down internal divides and enrich the user experience. They will also explore how integrated technology can help you create tailored and automated email journeys.
15.50 - 16.10
16.10 - 17.00
Integrated campaigns at the BHF: connecting social, digital, content and PR
Running integrated campaigns in a large charity like the British Heart Foundation (BHF) is not an easy task, with multiple stakeholders involved and objectives in play, and various teams responsible for delivery. However, the BHF’s communications team has been successful in recent years in coming up with its own campaigns based on effective collaboration between PR, Social Media, Digital Marketing and Content teams. This has led to some headline-grabbing results and increased the team’s influence in the charity. In this presentation, Andrew will talk about the campaigns the team has run and its approach to trying to overcome some of the challenges that are common to many charities when trying to integrate.
Andrew Webster, head of media, British Heart Foundation
Speaker to be confirmed