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The vital role of Internal Comms in issues and crisis

Internal Communications Group

23 January 2020

When a charity gets caught up in a crisis, it is crucial that it takes control of its communications to limit the fallout. A badly handled issue or crisis is one of the greatest risks to any organisation’s reputation. Good internal comms can play an important part in helping stop an issue or a crisis from becoming a catastrophe. In this session, we heard about how charities have used internal comms effectively when facing an issue or crisis – the ups, downs and lessons learned from weathering a crisis from the inside out.  


Sponsored by


To download Agenda Consulting’s ‘Changes and Challenges: Employee Engagement in the Third Sector’ report click here. To hear Agenda’s insights from the UK Social Care, UK Third Sector, International Organisations and NGO sectors, you can sign up to Agenda’s newsletter here.


Establishing reputational resilience: How internal communications can keep your organisation’s reputation healthy – Ed Coke, founder, Repute Associates

Started from the bottom, now we’re here – Alenka Daniel, internal communications manager, Barts Health NHS Trust

Riding the media storm – Jessica Noble, internal communications manager, RNLI


Top tips: Top tips for communicating in a crisis Peter Gilheany, charity director, Forster Communications

Article: Dealing with negative coverage: How the RNLI came out fighting – Rich Ward, social media manager and Amy Caldwell, regional media manager, RNLI

Article: Reputation management is more than crisis response – Ed Coke, founder, Repute Associates

About the Internal Comms Group

This networking group is for CharityComms members working as internal communications leads in UK charities and not-for-profits.

Members will be given the opportunity to meet their peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’d like to be one of the first to hear about these events, please contact our events team to be added to the mailing list.

If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa Weddell.

The Internal Comms Group is sponsored by: 

Agenda Consulting is a research consultancy, helping not-for-profit organisations develop and sustain the highest levels of employee and volunteer engagement. They have expertise in Employee and Volunteer Engagement Surveys, Respectful Workplace Surveys, Pulse, On-boarding, Exit Surveys and HR and Volunteer Management Benchmarking.

Agenda Consulting works with a wide range of non-profit clients in the UK and internationally including British Heart Foundation, Crisis, Shelter, English Heritage, RSPCA, UNICEF, WaterAid, Save the Children International and United Nations.

They are catalysts in providing leaders with compelling evidence and deep insight, giving them the confidence to craft the right strategies to deliver their vision.

They are delighted to be sponsors of the internal network group of Charity Comms and are looking forward to welcoming Charity Comms members at their Strategic People Conference on 12 March 2020 in London.

For more information, please visit