The vital role of Internal Comms in issues and crisis
This venue is wheelchair accessible.
This event is now fully booked. If you wish to be placed on the waiting list, please contact Lauren.
When a charity gets caught up in a crisis, it is crucial that it takes control of its communications to limit the fallout. A badly handled issue or crisis is one of the greatest risks to any organisation’s reputation. Good internal comms can play an important part in helping stop an issue or a crisis from becoming a catastrophe. Join us to hear how charities have used internal comms effectively when facing an issue or crisis – the ups, downs and lessons learned from weathering a crisis from the inside out.
15:00 - 15:15
15:15 - 15:20
15:20 - 15:40
Establishing reputational resilience using internal communications
Crises and negative events can happen to any organisation, often when you least expect. The role of internal communications in understanding and establishing reputational resilience in advance of a crisis is essential in mitigating the worst aspects of negative news, and in helping organisations recover quickly. This session highlights a low-cost/no-cost approach to ensuring you are fully prepared should your reputation receive a battering.
Ed Coke, founder, Repute Associates
15:40 - 16:00
Started from the bottom, now we’re here
Picture this – a damning inspection from our regulator, staff morale at an all-time low and a culture that was fuelling feuds rather than building bridges. Barts Health was an unwanted and unloved organisation that needed reuniting.
Alenka will share how they managed to bring a workforce the size of small town back together through transforming our communications. By giving staff a voice, their broken #TeamBartsHealth now drives change, celebrates success and has regained pride.
Alenka Daniel, communications manager, Barts Health NHS Trust
16:00 - 16:20
Riding the media storm
In 2018 and 2019 the RNLI faced a different storm to the ones they were used to when the national media decided to have a pop at their work. RNLI’s response demonstrates how Internal Communications is no longer the poor relation when it comes to crisis communications.
When the RNLI put staff and volunteers at the heart of the response, they mobilised an army of the most passionate and committed people in the world. Together their voice was louder – they changed public perception, enhanced their reputation with supporters and the wider charity sector, and were able to ride into this media storm with the same courage as they would ride into a force 6.
Jessica Noble, internal communications manager, RNLI
16:20 - 17:00
17:00 - 17:20
17:20 - 18:00
About the Internal Comms Group
This networking group is for CharityComms members working as internal communications leads in UK charities and not-for-profits.
Members will be given the opportunity to meet their peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
If you’d like to be one of the first to hear about these events, please email Lauren to be added to the mailing list.
If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa Weddell.
The Internal Comms Group is sponsored by:
Agenda Consulting is a research consultancy, helping not-for-profit organisations develop and sustain the highest levels of employee and volunteer engagement. They have expertise in Employee and Volunteer Engagement Surveys, Respectful Workplace Surveys, Pulse, On-boarding, Exit Surveys and HR and Volunteer Management Benchmarking.
Agenda Consulting works with a wide range of non-profit clients in the UK and internationally including British Heart Foundation, Crisis, Shelter, English Heritage, RSPCA, UNICEF, WaterAid, Save the Children International and United Nations.
They are catalysts in providing leaders with compelling evidence and deep insight, giving them the confidence to craft the right strategies to deliver their vision.
They are delighted to be sponsors of the internal network group of Charity Comms and are looking forward to welcoming Charity Comms members at their Strategic People Conference on 12 March 2020 in London.
For more information, please visit www.agendaconsulting.co.uk.