Keeping it fresh – growing your annual campaigns

Seminar
27 September 2018

Have you ever wondered how successful annual campaigns, such as the Great British Bee Count or Race for Life, have evolved from pilot projects to highly successful flagship offerings that seem to evolve each year?

Keeping your annual and long-running campaigns fresh so that they grow each year is no mean feat. So how can we offer exciting new content with the same old messages? How can we develop new angles for journalists and stop our annual events from getting lost in the milieu of other similar charity events?

From events to awareness days, our speakers offered their top tips on how you can find fresh new angles for your communications to ensure your long-running campaigns continue to hit the mark year-after-year.

Resources

Live recordings

If you’re a CharityComms member, you can watch the presentations from the day on our Vimeo channel. You’ll find the links to each recording below with the presentations – drop Robyn an email to get the password to access them.

Presentations

Does Pride matter? – Asad Dhunna, director of communications, Pride in London

Watch the video recording of Asad’s presentation (exclusive to CharityComms members, email Robyn for the password)

The slides for this session are not available sorry.

The Great British Bee Count – Rita Marcangelo, marketing officer and Joe Downie, social media manager, Friends of the Earth

Watch the video recording of Rita and Joe’s presentation (exclusive to CharityComms members, email Robyn for the password)

Developing a media plan for Parkinson’s Awareness Week – Ruwani Purcell, head of campaigns, media and PR, Parkinson’s UK

Watch the video recording of Ruwani’s presentation (exclusive to CharityComms members, email Robyn for the password)

Movember: from grassroots to global movement – Sarah Coghlan, global director of men’s health promotion, Movember

Watch the video recording of Sarah’s presentation (exclusive to CharityComms members, email Robyn for the password)

Tweets from the day