Keeping it fresh – growing your annual campaigns

27 September 2018
14.00 - 17.00
CharityComms members/corporate partners: free
Non-members: £70+vat

Live broadcast: CharityComms members can join us virtually for free. See below for more information.

Human Rights Action Centre - Amnesty International UK
17-25 New Inn Yard

This event is now fully booked. If you’d like to be added to the waiting list, please get in touch with Sarah Cutress.

Have you ever wondered how successful annual campaigns, such as the Great British Bee Count or Race for Life, have evolved from pilot projects to highly successful flagship offerings that seem to evolve each year?

Keeping your annual and long-running campaigns fresh so that they grow each year is no mean feat. So how can we offer exciting new content with the same old messages? How can we develop new angles for journalists and stop our annual events from getting lost in the milieu of other similar charity events?

From events to awareness days, our speakers will offer their top tips on how you can find fresh new angles for your communications to ensure your long-running campaigns continue to hit the mark year-after-year.

This event will feature a range of case studies exploring:  

  • How to take your pilot project to the next level
  • Advice for making your annual events stand out and get coverage
  • How to develop fresh news hooks for long-running campaigns
  • How to keep content fresh when your messages stay the same

Have a question about the content? Please get in touch with Emma. Have a question about the event in general? Please get in touch with Harri.

CharityComms AGM 2018

After the seminar from 17.00 – 17.30 we’ll be holding our AGM. Join us for a glass of wine and to hear what CharityComms has achieved in 2017-18 and our plans for the future. Entry to the AGM is free for anyone to attend.

Live broadcast via Periscope

Booking for the Periscope broadcast closed at 12pm on Tuesday 25 September.

Please note: in order for us to invite you to watch the live broadcast on the day, we need your Periscope name at least two days before the event (email Robyn by Tuesday 25 September) and for you to be following us: @CharityComms. After this date, we won’t be able to invite you to the broadcast.

14.00 - 14.20
14.20 - 14.25

Adeela Warley
chief executive, CharityComms

14.25 - 14.55
Does Pride matter?

With its roots in the early Pride marches of the 1970’s, Pride in London is one of the longest running and largest LGBT pride festivals in the UK. In his talk, Asad will explore the task of keeping the campaign fresh each year. He’ll then focus on this year’s campaign and its central question – “Does Pride Matter?” We’ll hear how the insight was formed and about the creative and agency processes that were undertaken. Asad will also share this year’s highs and lows and how Pride in London will keep things fresh for 2019. In his voluntary position, Asad manages a team of 25 across PR, social media, political engagement, content and media partnerships. He is also the founder of The Unmistakables, a strategic marketing communications consultancy that helps organisations better understand those considered a ‘minority’.

Asad Dhunna
director of communications, Pride in London

14.55 - 15.25
The Great British Bee Count

In 2012, Friends of the Earth launched its flagship campaign the Bee Cause to help reverse bee decline in the UK. As part of this campaign The Great British Bee Count was born. Now in its fifth year, the highly popular count – which runs for six weeks over the summer – is an opportunity for people to find out about the many different UK bees and what they can do to help them. In this session, Foe’s brand and marketing team will talk about how the charity markets the campaign each year to engage new supporters and encourage existing ones to take part again and again. From the new content produced and sharing it to learning from past mistakes and successes – we’ll learn how its keeping this campaign fresh and how it has developed over the years.

Rita Marcangelo
marketing officer, Friends of the Earth

Joe Downie
social media manager, Friends of the Earth

15.25 - 15.55
Refreshment break
15.55 - 16.25
Developing a media plan for Parkinson’s Awareness Week

With so many awareness weeks taking place each year – how can you develop a media plan to make yours stand out? In this talk, Ruwani will tell us about Parkinson’s UK’s approach to media planning for their annual Parkinson’s Awareness Week. She’ll discuss the charity’s range of approaches to media – from news stories to celebrity features and from video placement to radio days and a 24-hour-media-marathon. She’ll also talk about how they refined and road-tested key campaign messages for media, and evaluated activity to measure success.

Ruwani Purcell
head of campaigns, media and PR, Parkinson's UK

16.25 - 16.55
Movember: from grass roots to global movement

From humble beginnings in Australia in 2003, the Movember movement has grown to be a truly global one, inspiring support from over five million Mo Bros and Mo Sistas around the world. Movember’s success can largely be attributed to the strength of its global community united by a commitment to help change the face of men’s health. In this talk, Ellen will explore how Movember developed through the years to become a successful movement – looking at how its campaigns evolved to stay relevant and engaging to its audiences.
Sarah Coghlan, global director of men’s health promotion, Movember

16.55 - 17.00
17.00 - 17.30
CharityComms AGM 2018

After the seminar we’ll be holding our AGM. Join us for a glass of wine and to hear what CharityComms has achieved in 2017-18 and our plans for the future. Entry to the AGM is free for anyone to attend.