Keeping it fresh – growing your annual campaigns

Seminar
27 September 2018
14.00 - 17.00
CharityComms members/corporate partners: free
Non-members: £70+vat

Live broadcast: CharityComms members can join us virtually for free. See below for more information.

Human Rights Action Centre - Amnesty International UK
17-25 New Inn Yard
London
EC2A 3EA

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Have you ever wondered how successful annual campaigns, such as the Great British Bee Count or Race for Life, have evolved from pilot projects to highly successful flagship offerings that seem to evolve each year?

Keeping your annual and long-running campaigns fresh so that they grow each year is no mean feat. So how can we offer exciting new content with the same old messages? How can we develop new angles for journalists and stop our annual events from getting lost in the milieu of other similar charity events?

From events to awareness days, our speakers will offer their top tips on how you can find fresh new angles for your communications to ensure your long-running campaigns continue to hit the mark year-after-year.

This event will feature a range of case studies exploring:  

  • How to take your pilot project to the next level
  • Advice for making your annual events stand out and get coverage
  • How to develop fresh news hooks for long-running campaigns
  • How to keep content fresh when your messages stay the same

Have a question about the content? Please get in touch with Emma. Have a question about the event in general? Please get in touch with Harri.

CharityComms AGM 2018

After the seminar from 17.00 – 17.20 we’ll be holding our AGM. Join us for a glass of wine and to hear what CharityComms has achieved in 2017-18 and our plans for the future. Entry to the AGM is free for anyone to attend.


Live broadcast via Periscope

If you’re a CharityComms member and you’d like to watch the seminar but can’t join us in person, then we’d love for you to join us virtually. Sign up to our private Periscope broadcast now (booking closes at 12pm on Tuesday 25 September).

Please note: in order for us to invite you to watch the live broadcast on the day, we need your Periscope name at least two days before the event (email Robyn by Tuesday 25 September) and for you to be following us: @CharityComms. After this date, we won’t be able to invite you to the broadcast.


Calling all potential charity speakers!

Does your charity have experience of revitalising annual campaigns and awareness days/weeks/months? Please email Emma Wickenden with your 100-word pitch outlining what your session would cover and why you think it would be useful (charities only please).

If you’re an agency interested in speaking at this event, we have one sponsorship package available. Please get in touch with Harriet Smith for more information.

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