This conference explored how charities can assess, strengthen and protect their reputations.
We discussed how to understand and manage external perceptions of your brand, plan for a crisis, create a corporate reputation strategy, build an internal culture that protects from the inside-out, manage celebrity ambassadors and deal with the new threats and opportunities presented by social media.
This event was supported by Spencer du Bois.
Resources from the day
Listen to some tips from a few of the speakers below.
Dave Massey, head of press and reputation, O2
David Bowles, head of public affairs and Emily Munford, digital media manager, RSPCA
Tamara Bennett, senior media manager, and Jo Eden, social media and communities executive, British Heart Foundation
Michele Madden, managing director, nfpSynergy
Rachel Collinson and Richard Andrews, freelance consultants
Max du Bois, executive director, Spencer du Bois
Chris Jameson and Tony Prideaux, directors, Inside edge
Beth Brincat, celebrity manager, Scope
Emma Wilson, internal communications manager, David Hamilton, head of public relations and engagement, Douglas Dowell, PR and engagement officer Action for Children
Ali Stunt, CEO, and Natasha North, marketing and communications manager, Pancreatic Cancer Action
Our next conference is Audience first: defining, understanding and reaching your key targets on 16 July.