Making the Business Case for Communications to Trustees and Senior Management

Seminar
8 December 2011
14.30 - 16:30

This special seminar explored how communications is viewed by the sector, as well as how to gain support and investment for comms by demonstrating its importance in delivering organisational objectives.

Resources

Kevin Baughen, founder of Bottom Line Ideas, emphasises the most important rule for getting decision makers on board with your comms ideas

Listen to Zoe Amar, Lasa's Head of Marketing and Business Development, share her top tip for getting internal buy in for comms.

Read Tweets from the Making the Business Case for Communications Seminar

Speakers' presentations

Communications as a strategic driver
Louise Morriss, Director, Amazon PR

Making the case for communications
Zoe Amar, Head of Marketing and Business Development Lasa
Kevin Baughen, Founder, Bottom Line Ideas